Paula R.

With even more experience and foresight, I returned in 2024 after seven years – this time contributing more strongly to structuring processes, communication between positions, and international knowledge exchange by training new "Cast Members" and taking on more responsibility. My focus on customer centricity and target audiences is sharper than ever – as is my demand for quality, organization, and collaboration.

Both experiences have enormously shaped my personal attitude and my professional soft skills – and they are naturally integrated into my work as a project manager today.

What does it take for a product on Amazon not just to be visible, but to impress? At Eberlein & Kunz, that's exactly what I worked on: I was responsible for project management in marketing and acted, among other things, as an account manager for many of our highest-revenue brands on Amazon. Here I could demonstrate how strategic project management and e-commerce practice work together: I accompanied products from idea to launch, coordinated all stakeholders, developed Amazon listings, and strategically employed SEO and advertising measures. My tasks ranged from strategic planning to content and campaign development, to precise coordination of all project participants.

This role significantly deepened my understanding of brand management, cross-channel project management, and scalable marketing processes – and thus forms a central foundation of my current work as a freelancer.

At Ticketmaster, I not only made fans' hearts beat faster but, above all, ensured that our events received due attention and sold well through effective SEO, targeted Google Ads and Analytics, campaigns on Shopify, Shopware, and WordPress, as well as cross-channel marketing on social media. Structured data analysis and cross-channel coordination provided me with a solid foundation in online marketing – an ideal basis for my later project management activities.