Freelancer profile translated to English.
Back to original languageAbout Paula
Hello! I'm Paula, an engineer with a master's degree in technological entrepreneurship from HEC Paris and École Polytechnique.
I help startups and e-commerce businesses implement AI, automate their operations, and build scalable growth systems.
With over 10 years of experience in operations, sales, marketing, e-commerce, and product, I combine business expertise with concrete technical implementation.
I can help you with:
• AI Automations and workflows (N8N, Cloud Code, Make)
• CRM and integrations (HubSpot, Salesforce, Attio)
• Shopify and e-commerce ecosystem
• Lead generation and automated outbound systems
• Inbound automations and marketing workflows
• MVP creation for startups
• Growth operations and acquisition
• Scraping and data workflows
• SEO and operational optimization
I built and scaled my own six-figure e-commerce SaaS company, including a Shopify plugin for second-hand sellers.
I've also supported various startups in setting up acquisition systems, CRMs, marketing automations, sales workflows, and operational infrastructures.
In parallel to automation and AI, I have solid Shopify and e-commerce experience, having created and managed several Shopify stores and worked on merchandising and CMS campaigns for e-commerce companies.
Today, I specialize in the concrete integration of AI into business operations to automate repetitive tasks, improve processes, and enable businesses to scale more effectively.
Spanish
Native or bilingual
English
Native or bilingual
French
Fluent
Can work on-site
Paris (up to 50km)
Experience
- BackmarketSenior Merchandising ManagerRETAIL (LARGE RETAILERS)April 2025 - December 2025 (8 months)
- Own the Homepage layout and performance
- Deliver marketing activation calendar on 1) CRM (newsletter, push, in app msg) and 2) Merch touchpoints (hp, event pages, banners) (collaborating with 1 team member/2interns working on the CRM part).
- Oversee CMS implementation agency work to deliver activation campaigns
- Work closely with studio, local HoMs and category management teams to deliver results through our marketing calendar campaign
- BackMarketContentful ManagerRETAIL (LARGE RETAILERS)September 2024 - April 2025 (7 months)Worked within the Engagement Team at Back Market, leading the launch of Universe Pages to enhance product discovery and user engagement by integrating Merch strategies. Managed the end-to-end rollout across all categories, from Figma templates and cross-team coordination (Category Managers, SEO, Designers) to implementation and post-launch optimization. Collaborated globally to drive engagement and retention
- OlyFounder & CEOE-COMMERCEJune 2022 - Today (4 years and 1 month)París, France– Created and developed an e-commerce SaaS solution for second-hand sellers, including a Shopify plugin and automation workflows.– Developed the initial version of the product using no-code tools (N8N), automations, and API integrations.– Built the entire product and growth strategy: value proposition, pricing, acquisition, and user experience.– Implemented automation systems for operations, customer support, and internal workflows.– Created and optimized acquisition processes: prospecting, segmentation, outbound campaigns, and A/B testing.– Designed the investor pitch and presentation materials, selected in the top 1% globally for the Techstars Silicon Valley program.– Managed investor relations, recruitment, and team structuring.– Developed a business generating over six figures in revenue with a lean and highly automated approach.
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Certifications
- Certificate of Proficiency in EnglishUniversity of Cambridge2012