Freelancer profile translated to English.

Description

International Digital Program Manager | CRM & Digital Transformation | 15+ years of experience

With over 15 years of experience in managing international digital projects, I support organizations in structuring, deploying, and adopting their CRM and digital platforms.

With an MBA in Digital Marketing & Strategy, I position myself at the interface between business and IT.

Tech-savvy, I understand architectures, technical constraints, and data challenges – without being a developer – which allows me to effectively align business, IT, and management teams.

🎯 What I do concretely

- Management of multi-country CRM deployments

- Coordination of international teams (IT, business, marketing, UX)

- Functional scoping & program governance

- Structuring roadmaps and strategic prioritization

- Business / IT alignment

- C-level stakeholder management

- Change management in complex environments

- Transition to RUN (BAU)

🌍 My expertise

• International Digital Transformation

• CRM & e-commerce ecosystems

• Agile & hybrid governance

• Global deployment / multi-subsidiary rollout

• Large group environments

• Transversal management

I work in French, English, and Spanish.

📌 What I'm looking for

Digital transformation or management roles in an international context, involving transversal coordination, strategic structuring, and organizational impact.

I am not positioned for purely technical development roles.

📩 Available to discuss your CRM, digital platform, or organizational transformation challenges.

Industry field of expertise

Languages

English
Native or bilingual
Spanish
Native or bilingual
French
Native or bilingual
Italian
Fluent

Workplace preferences

Can work on-site

Vincennes (up to 10km), Paris (up to 20km)

Disneyland Paris
E-commerce Product Owner
ENTERTAINMENT AND LEISURE
August 2023 - January 2024 (5 months)
Montévrain, France
Development of the target functional roadmap 2024 – 2025
Functional prioritization by batch (CAR)
Negotiation with various business units
Management of the UI/UX strategy
Monitoring and analysis of results obtained with testapic (beta tests of 3 strategies with over 2000 users)
Platform upleveling to ensure code compliance with accessibility standards ('handicap')
Agility SAFe Atlassian JIRA Atlassian Confluence Figma Miro Smartsheet
freelance.com
CRM Product Owner
CONSULTING AND AUDITS
May 2020 - July 2023 (3 years and 3 months)
Paris, France
Creation of the connecteed.com platform (specialized in TA activity)

• Competitive analysis and product strategy
• Team management
• Management of evolution in agile mode and deployment to partners
• Launch November 2021
• Implementation of the 2022/23 deployment roadmap (management of cross-functional teams, facilitation of steering committees and project committees, management of the agile team PM + PO + Devs)
• Competitive intelligence and continuous deployment
Project Management Agile Methodology CRM Salesforce Product Management Product Owner Deployment
PSA - Citroën
Senior International CRM Project Manager - PO
AUTOMOBILE
December 2013 - July 2014 (8 months)
Paris, France
Mission: Management of the MyCitroën customer area in 29 countries
Site: https://mycitroen-fr.citroen.com/MyCITROEN/
App: MyCitroën

· Development of the mobile strategy (objectives/targets/positioning…)
· Management of international cross-functional teams
· Implementation of web services and APIs
· Writing of functional specifications
· Validation of technical specifications
· Acceptance testing supervision
· Management of country-specific requirements
· Backlog management
· Writing of user stories and UX validation
CRM Mobile Application Web Project Management User Experience Design