Freelancer profile translated to English.

Description

CRM Consultant, Marketing Automation and Ops specialized in **Salesforce Marketing Cloud**, I support you in the development of your CRM activity to make it a growth lever, as well as in the automation of your operations to gain productivity.

My areas of intervention:

**CRM**: Design high-performance CRM strategies to engage, convert and retain your customers through email, SMS, push notifications, and in-app channels.

**Ops**: Automate customer communications and business processes for your teams to gain productivity, simplify their daily lives, and allow them to focus on higher value-added activities.

I also support my clients on Customer.io for more agile and flexible CRM needs.

Whether for one-off assignments or larger transformation projects, my various experiences allow me to bring you a strategic, operational, and data-driven approach.

Technical Skills

Integration: HTML / CSS

Data management: SQL

Personalization: AMPScript / LiquidJS

Languages

French
Native or bilingual

Workplace preferences

Can work on-site

Lyon (up to 30km), Paris (up to 30km)

Groupe OPNR
CRM & Ops Consultant
ENERGY AND UTILITIES
July 2025 - Today (1 year and 1 month)
Lyon, France
**• Structuring the CRM environment**: audit of the existing system, coordination with the integration partner, and deployment of Salesforce Marketing Cloud

**• Industrialization of customer journeys**: design and automation of CRM scenarios throughout the lifecycle to improve customer experience, engagement, and loyalty

**• Continuous performance optimization**: implementation of a data-driven approach based on KPIs and A/B testing to steer and maximize performance

**• Automation of business operations**: design of workflows with Salesforce Marketing Cloud and Make to automate internal processes, reduce manual tasks, and improve team productivity
CRM Marketing Automation Marketing Ops Salesforce Marketing Cloud Project Management
Pigier
Jury Member
EDUCATION AND E-LEARNING
May 2025 - June 2025 (1 month)
Nîmes, France
Jury for end-of-year exams for Bachelor and Master's students in Marketing & Communication:

• Oral exam: evaluation of technical skills on professional software and grading according to the institution's pedagogical criteria

• Written exam: correction of papers and evaluation of assignments in the fields of digital marketing and data analysis
CRM Digital Marketing Data Analysis
Wecandoo
CRM Manager
ENTERTAINMENT AND LEISURE
October 2022 - December 2024 (2 years and 2 months)
Paris, France
**• Structuring the CRM environment**: implementation of the CRM stack and management of functional evolutions in line with business needs

**• Defining CRM strategy**: definition of the communication roadmap for 4 countries with the Brand department and participation in the Customer Experience Committee with the Product department to align CRM actions with business objectives

**• Creation and management of the loyalty program**: design of the program, launch, and animation to develop retention and LTV

**• Deployment of customer journeys**: design and automation of email and SMS campaigns throughout the lifecycle to enhance engagement and loyalty

**• Developing customer knowledge**: implementation of RFM segmentation and exploitation of customer data to refine targeting and personalize communications

**• Continuous performance optimization**: definition of KPIs and implementation of weekly reporting to steer and maximize performance

**• Automation of business operations**: design of workflows to automate Customer Service processes, reduce manual tasks, and improve productivity
CRM Marketing Automation Marketing Ops Salesforce Marketing Cloud Project Management