About Paul-Alban
French
Native or bilingual
English
Fluent
Experience
- Ryoko ConsultingPresident - Co-founderDIGITAL AND ITOctober 2020 - Today (5 years and 8 months)Clichy, FranceRyoko ConsultingON/OFF Media Talents:- e-retail / e-commerce- paid social media- search- display / programmatic- affiliation- mobile drive to store- ON/OFF multi-media strategies...
- GroupM (WPP)Paid Social Account DirectorPRESS AND MEDIAApril 2017 - July 2020 (3 years and 4 months)Paris, FranceJoining GroupM within KRWavemaker (media agency #1 in France ahead of Publicis and Havas in 2019), I managed the strategy and execution for LVMH brands (Louis Vuitton, Givenchy, Dom Perignon...) before specializing in mass retail by building a team around, primarily, the Mondelez groups (Lu, Prince, Belin, Milka, Oreo, Granola...) and Orangina Schweppes (Orangina, Oasis, Maytea, Schweppes..).The importance of the portfolios managed allowed me to develop expertise across all social levers while having privileged access to new formats developed by the various platforms.
- OGILVY PARISPaid Social ManagerPRESS AND MEDIASeptember 2015 - April 2016 (8 months)Paris, FranceFollowing the acquisition of the Belgian social media agency Social.Lab by Ogilvy, I supported the setup of the Paris team by managing the main French accounts.
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Education
- Master's degree in Marketing/CommunicationEcole de Management de Normandie2013Master 2 spécialisé en Entrepreunariat
- Preparatory classes in MathematicsLycée Malherbes de Caen2007Classe préparatoire aux grandes écoles, spécialité MPSI