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Paula FragaPF

Paula Fraga

Digital marketing consultant

€250/day
Barcelona, ES
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Paula

I help brands, cultural projects, and creative professionals shape their communication and digital marketing in a clear, coherent, and results-oriented way. I combine strategy and practical experience to connect business objectives with real audiences, without losing the tone or personality of each project.

My added value lies in a transversal perspective: I think about the strategy, ground the ideas, and accompany the execution. I regularly work on brand positioning projects, communication plans, digital campaigns, event or product launches, content management, newsletters, podcasts, and strategic marketing and communication consulting, especially in the cultural and creative fields.
  • Spanish

    Native or bilingual

  • Catalan

    Native or bilingual

  • Galician

    Native or bilingual

  • English

    Fluent

Can work on-site
Barcelona (up to 50km)

Experience

  • ABRO Consulting
    Digital marketing consultant
    CONSULTING AND AUDITS
    September 2025 - Today (9 months)
    Brand and online presence analysis, marketing action planning, digital channel optimization, strategic client advice, and results tracking.
    Digital marketing Customer segmentation and analysis Marketing and communication planning Meta Ads Customer relationship management
  • Concert Studio
    Digital marketing manager
    ENTERTAINMENT AND LEISURE
    January 2022 - January 2023 (1 year)
    Design and integral execution of communication plans for large-scale cultural events (Alma Festival, Mil·lenni, The Lord of the Rings in Concert, among others). Definition of strategy and management of multi-channel digital campaigns, including web, organic and paid social media, influencer marketing, email marketing, and CRM. Coordination with booking and ticketing teams, accreditation management, budget control and tracking, proposal development, sponsor relations, and content production.
    Email marketing Digital marketing Communication strategy Content creation and writing Marketing and communication planning
  • Qualsevol Nit
    Co-founder of an online music magazine
    PRESS AND MEDIA
    January 2016 - January 2024 (8 years)
    Strategic direction of the publication and integral project management, covering marketing, sales, communication, administration, finance, and editorial content production. Definition of brand positioning and business model, as well as design and implementation of campaigns for community acquisition, growth, and loyalty through social media, newsletters, and exclusive content. Negotiation, management, and tracking of commercial agreements and sponsorships with advertisers and institutions. Coordination of creative teams and collaborators, editorial planning, and production of digital formats, including the creation and scripting of podcasts.
    Sales management Digital marketing Communication strategy Marketing and communication planning Content creation and writing

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Education

  • Grado en Periodismo
    USC, U. Autònoma BCN
    2017

Skill set

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