Paula Díaz

I want to help new brands, small entrepreneurs, and startups give identity and voice to their projects. To make them stand out in an ecosystem oversaturated with options. I want to collaborate with people who bring value, emotion, tenderness, and change. To exalt the local and the social. To work for something worthwhile, to feel pride and satisfaction in what has been done.

You know when you've wanted a piece of clothing, a decorative object, or an artistic piece for a long time, which is a bit outside your usual budget, but you decide to buy it and then it's what you use the most, the piece that excites you the most, that object that everyone praises in your home?

I like to think that's what I do. Designing a personality for a brand that generates happiness, pride, and a sense of money well spent.

Apart from the mere personal emotion of the client that I would like to think I generate, objectively what I do can be summarized (as if I were explaining it to my mother) as: I draw things, I mock up things, I say what colors and shapes things should have, and I help sell things.

All this under the premise of zigzagging so that everything is as economical as possible. Neither you are there to lose money, nor I am there to lose time. I have learned this as a client myself, from having experienced it firsthand, because I have already had to learn to creatively solve the lack of budget or time in my own project.

And since I understand that covering all the aesthetic and personality needs of new ventures usually comes at a high price (and it's the first thing everyone will see of your product or project!), I am always open to new collaboration or payment methods. Sometimes I do service exchanges, sometimes collaborations, sometimes I accept payment in kind. If you have an idea that you think might interest both of us, tell me!We have to take risks.