Paula De Oriol

For over a decade, I've helped founders and leading consumer brands build businesses that stand out and grow sustainably.

My experience spans work with companies including Ritz-Carlton, L'Oréal, Banana Republic, Mercedes-Benz, Ford, Bluemercury and Gudrun & Gudrun, helping leadership teams define strategy, strengthen their market position and unlock new avenues for growth.

I also co-founded Aesthetic Intelligence Labs alongside former LVMH executive Pauline Brown, advising global organisations on how aesthetics can become a competitive advantage. Building on this work, we later launched an investment and operating platform where we partnered with exceptional founder-led brands, combining strategic investment with hands-on operational support to accelerate growth, international expansion and long-term value creation.

Today, I work as a Fractional CMO and Brand & Growth Strategist, partnering with founders and leadership teams at pivotal moments of growth. Whether launching a new venture, repositioning an established business or preparing for international expansion, I help translate ambitious ideas into commercially successful brands.

My work combines strategic thinking with hands-on execution across:

Brand Strategy & Positioning

Business & Growth Strategy

Go-to-Market Strategy

Customer Experience

Product & Category Strategy

Creative Direction

International Expansion

Executive & Founder Advisory

I enjoy working with ambitious founders and leadership teams who are building the next generation of consumer, luxury and lifestyle brands. Rather than acting as an external consultant, I become a strategic partner—bringing clarity, structure and momentum to help businesses reach their next stage of growth.