Pauline C.

Creation of the brand's new platform

PR / Influence

2 collection launches per year (3 brands)

Development of PR strategies FR and international

Writing press releases / follow-ups on French territory

Management and recruitment of the PR Agency (APR) in 4 core countries identified

Events

Organization of press days (2 / year) and press previews, FR and UK.

Digital

Total redesign of the website www.lelievreparis.com

From the call for tenders, the agency brief, to the constitution of wireframes, the reflection of the user experience, the production of content up to the validation of creations and the recipe.

Social Media

Development of the social strategy + editorial charter of the Maison's social networks as the methodology

Supervision of community management

Average growth result on Instagram +30% monthly (without space purchase)

Edition -

Collection lookbooks

Content Production / Editorial

Styling of photos

Production of shootings (packshot + atmosphere)

Writing collection universes

Supervision of creation / printing of brochures, catalogs, invitations

Internal communication

Creation / editing and monitoring of the company's 1st internal support.

Animations marronniers

Press & public relations / product and corporate

· Writing press releases, press kits, language elements, Q&A, organizing press conferences, evening events.

· Crisis communication management, development of PR strategies (product / corporate), management of the agency (Image 7).

Content & publishing - On and Offline

· Brand Magazine (Signé Barrière, printed in 60,000 copies): Head of the editorial committee, writer under a pseudonym, brief graphics and iconography, layout, routing.

· Communication Materials: Writing commercial, marketing and communication materials

(internal magazines, newsletters, promotional offers, partnerships, emailings, directory, brochures, leaflet…)

· Digital: Brief and monitoring of community management teams & content writing

· Image: Pre-production & post-production of visuals for all Group media

Branding -

· Image and international awareness study carried out in 2014 by the CSA for the Group. Redesign of the Group's brand platform (project started in early 2015).

Monitoring & prospective

· Creation of a trend monitoring tool to irrigate the group with content

Press & public relations | Corporate and product

- Corporate, CSR, product and consumer press relations strategies and PR activation: press releases, press kit, language elements, Q&A, infographics, media briefings, iconographic material, goodwill…

(performance: more than 100 publications for the brand's 10th anniversary in October 2015, in 2 months.)

- Events: organization of international press days (8 countries) (average: 100 journalists over 1 day)

- Weekly reporting and monitoring of PR performance (media value, audience, media), budget management, press review.

- Management of the RP Thomas Marko & Associés agency (3 PR on the account) + 2 work-study students.

Influence and digital networks

- E-RP

Identification of influencers, management of the network of influence and bloggers, events