Paula Castillo

Digital marketing professional with experience in social media management, marketing strategy, branding, and web design. I help brands gain visibility, consistency, and online results.

During my time as a Sales Executive at Marriott Hotels International in Mallorca, I managed a broad portfolio of B2B accounts and developed strategies for customer acquisition and retention in an international environment. I led webinars and workshops for partners with a strategic and brand positioning focus, collaborating cross-functionally with different departments to optimize results and processes. I actively participated in international trade shows, outreach actions, and new account management, strengthening brand visibility, key customer relationships, and market behavior understanding.