Freelancer profile translated to English.

Description

LEADER IN STRATEGIC MARKETING AND INNOVATION

E2E Growth | Business Focus | People Centric | Customer Vision + Consulting

Over 15 years leading business transformation, innovation, and brand-driven growth, from strategic positions on both the client and consulting sides. Comprehensive vision from strategy to execution, focusing on sectors such as banking, consumer goods, retail, and energy, in Europe and LATAM.

Expert in designing customer-centric marketing and growth strategies, combining creativity, insights, and business vision. Collaborative leadership, results-oriented, and strong commitment to team development.

Languages

Spanish
Native or bilingual
English
Fluent
French
Conversational

Workplace preferences

Can work on-site

Madrid (up to 50km)

FMCG & Retail
Marketing & Innovation Consultant
March 2025 - August 2025 (5 months)
Madrid, Spain
• Developed an independent consultancy focused on strategic marketing and innovation for consumer goods companies.
• Defined value proposition, work methodologies, and active networking with potential clients in the sector.
• Designed and executed digital marketing campaigns with a focus on influencer collaborations, paid media, and GenZ engagement. Main point of contact with the client and coordination of creative, media, and production teams.
Communication strategy Estrategia de marca Growth Marketing Creatividad e innovación Influencer Marketing
BMC Strategic Innovation
Sr Brand & Innovation Strategist
July 2023 - February 2025 (1 year and 7 months)
Madrid, Spain
• Led innovation, CX, brand, and growth projects in key sectors (finance, consumer goods, retail, energy). Client list includes Sigma, GB Foods, Heineken, Coca-Cola, and CaixaBank, among others.
• Developed a customer experience product applied in Spain and growth-focused proposals.
• Facilitated workshops and user-centered research using co-creation methodologies.
CX Growth Strategy Innovation Strategic Consulting Branding
Accenture Song
Digital Marketing Manager
October 2021 - May 2023 (1 year and 7 months)
Madrid, Spain
• Designed strategic proposals and led projects in CX, service design, research, and branding.
• Defined digital commerce strategies and online sales acceleration.
• Co-created innovation solutions for clients in banking, energy, retail, and FMCG. The client list served includes Heineken, Puig, Sabadell, BBVA, Repsol, and MSM, among others. -Supported business development by creating proposals, executive presentations, and customized offers for key clients.
Service Design CX E-commerce Market Research Digital Transformation