PBFreelancer profile translated to English.
Back to original languageAbout Paula
I am a bilingual journalist (Spanish - English) with almost 20 years of experience leading corporate communications management, editorial projects, multiplatform content strategies, narrative development and storytelling, and brand positioning campaigns. Additionally, I have directed events of various kinds, supervising the fulfillment of their different stages and interacting with various suppliers, agents and teams, also developing a high capacity to strengthen the stakeholder engagement of the organizations of which I have been a part. For several years, I have advised entrepreneurs, brands and organizations from different sectors in their communications, sustainability and digital strategies, thus contributing to the growth of their business lines. I am motivated by the development and strengthening of brands with a purpose that seek to generate a positive impact on society.
Bonus track: I am a singer with a wide vocal range, so I also provide voice over, translation and voice over services.
Spanish
Native or bilingual
English
Fluent
Remote only
Primarily works remotely
Experience
- Laboratorio Chile I TevaSenior Manager Corporate CommunicationsJanuary 2023 - January 2025 (2 years)Santiago de Chile, Chile• Ensure the protection of the reputation and positioning of Laboratorio Chile and its link with Teva globally, contributing to placing the company at the local level in important positions in rankings and reputational studies.• Lead the design and implementation of a 360 advertising campaign for the corporate brand, after more than 30 years, renewing it and expanding its reach to new segments and contributing to sales growth.• Direct the corporate digital and internal communications strategy, ensuring correct execution.• Implement the lowering of global projects, adapting them to the local reality, in coordination with Latam.• Permanent detection of positioning and brand building opportunities, translating into alliances and projects as well as spaces for public exposure of the company's interests.
- Brand&CoIndependent Senior ConsultantJanuary 2017 - January 2023 (6 years)Santiago de Chile, ChileManagement and advice on brand positioning, Public Affairs, Sustainability and Strategic Alliances, to ventures and companies in sectors such as education, health, retail, legal services, entertainment and technology.
- Duoc UCDeputy Director of Corporate CommunicationsJanuary 2019 - April 2022 (3 years and 3 months)• Management of a new Corporate Communications model, with strategic value, generating greater impact on the positioning of Duoc UC and Advocacy, both internally and externally.
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Education
- Skills for a green transitionCambridge University2022Habilidades para una transición verde
- Honors DiplomaUniversidad Diego Portales2005Diplomado de Honores