Freelancer profile translated to English.

Description

Graphic designer with experience in creating and developing brands, visual identities, and packaging, focusing on graphic consistency, visual judgment, and strategic execution. I have participated in the design of visual systems, line extensions, graphic pieces, and digital and printed materials, applying principles of composition, typography, color, visual storytelling, and art direction to ensure consistency and quality in every delivery.

I have the ability to interpret briefs, conceptualize proposals, and develop solutions aligned with brand strategy. I have advanced proficiency in Adobe Creative Suite and Figma, with knowledge in artwork preparation, printing processes, graphic quality control, post-production, and photography.

I am characterized by solid aesthetic judgment, strategic thinking, and a high attention to detail, qualities that allow me to manage creative projects both autonomously and collaboratively, from ideation and visual development to the preparation of final files, their correct production or publication, and efficient delivery times.

Languages

Spanish
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Santafé de Bogotá (up to 50km)

Avancemos Consultoría Empresarial
Graphic Design Intern
ARTS AND CRAFTS
March 2022 - September 2022 (6 months)
Santafé de Bogotá, Colombia
• ▪ Supported the design team in creating graphic pieces and multimedia content for internal communication and corporate campaigns, following brand identity guidelines.
• ▪ Designed infographics, presentation prototypes, and editorial material for digital, internal, and corporate campaigns, applying composition, color, and typography with technical precision.
• ▪ Laid out and designed monthly reports of results for clients, with the aim of proposing visual solutions that enhanced brand communication, ensured visual consistency with the corporate image, and provided clarity in information.
• ▪ Collaborated with teams in building strategic visual concepts that strengthened brand positioning and guaranteed graphic consistency across different channels.
Social Media Management Graphic Design Editorial Design Infographic Design Report Elaboration
SkinGen
Freelance Graphic Designer
ARTS AND CRAFTS
June 2025 - August 2025 (2 months)
Santafé de Bogotá, Colombia
Designed and developed a corporate brochure with a focus on visual product presentation, strengthening brand communication, enhancing its impact, and reinforcing corporate identity design.

Created graphic pieces and multimedia content for internal communication and corporate campaigns, following brand identity guidelines.
Branding & Identity Editorial Design Infographics Product Design Editorial Illustration
Emprendimiento Burgers Beers & Bikes Colombia
Freelance Graphic Designer
ARTS AND CRAFTS
August 2024 - September 2024 (1 month)
Santafé de Bogotá, Colombia
• ▪ Created 20 graphic pieces for social media, applying principles of visual storytelling, composition, and rhythm to develop impactful and attractive visual materials with the aim of promoting new products and services, generating value, and strengthening the strategy and interaction with the brand's digital community.
Social Media Management Graphic Design Digital Illustration Storytelling Editorial Layout