Freelancer profile translated to English.
Back to original languageAbout Patrycja
With an international profile and a graduate of Sciences Po Paris in 2007, I am passionate about brands and their stories, with 17 years of marketing experience in luxury brands and wines & spirits.
During my career, I have worked for major groups such as LVMH and COTY, and recently for Vins de Bordeaux, where I gained solid experience in international brand development.
Today, I assist you in implementing the most relevant marketing and communication strategies. As an expert in the American and Asian markets, I help you establish effective commercial strategies.
French
Native or bilingual
Polish
Native or bilingual
Italian
Fluent
English
Native or bilingual
Can work on-site
Bordeaux (up to 50km), Paris (up to 10km)
Experience
- CIVBMarketing Director USA/China/Japan ZoneWINE AND SPIRITSMay 2019 - April 2024 (4 years and 10 months)Bordeaux, FranceDefinition of marketing strategy adapted to market specificities and qualitative and quantitative KPIs; implementation of segmentation strategies: by target audience, by distribution channel.Operational implementation of innovative actions
- Free lanceMarketing and Communication ConsultantWINE AND SPIRITSOctober 2016 - May 2019 (2 years and 7 months)Paris, FranceBrand audits and design of marketing positioning based on their differentiating DNA (e.g., Champagne Philippe Gonet, Springsioux, or launch of a Parisian pastry brand)
- BY TERRYHead of Perfume CategoryLUXURY GOODSNovember 2012 - June 2014 (1 year and 7 months)Paris, France> Strategic recommendations for the global development of the perfume category> Definition of the brand's long-term marketing plan (creative work on marketing mix)> Definition and development of the trade plan adapted to distribution channels and market specificities (creative work on promotions and their support materials)> Creative work on cross-functional brand promotions (perfumes / skincare / makeup)> Development of a new concept for BY TERRY corners and boutiques (concept, store architecture, merchandising, digital, product and beauty item development)
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Education
- Marketing and Communication Studies and StrategiesSciences Po Paris2007
- Wine and Spirits Trust Education Level 3Académie du Vin2018Certification des connaissances en vins français et étrangers