Freelancer profile translated to English.

Description

I am a freelance consultant specializing in mobile products, with 15 years of experience on high-traffic consumer platforms. I work with large companies to audit their mobile applications, structure their product organization, and accelerate their growth.

My clients: Chanel, Le Figaro, Paris 2024, Carrefour, Edenred, Leboncoin. Demanding contexts — luxury, media, retail, fintech, marketplace — where I have delivered measurable results on every assignment.

Concrete results: +33% downloads in 5 months, +25% paid subscriptions, 4.7/5 store rating for Paris 2024, 3M+ users on the platforms managed.

With a technical background (iOS/Android mobile developer), I can speak to both tech teams and business management. Available for full remote long-term assignments or short audits.

Industry field of expertise

Languages

French
Native or bilingual
Portuguese
Native or bilingual
English
Fluent
Spanish
Fluent

Workplace preferences

Can work on-site

Paris (up to 50km), Sceaux (up to 30km)

Chanel
Lead Product Manager Mobile
LUXURY GOODS
April 2025 - Today (1 year and 4 months)
Paris, France
Managed the Chanel Touch mobile product for European markets in a demanding luxury environment with high brand stakes.
Complete audit of the mobile application: product performance, user journeys, e-commerce experience, and services. Identification of priority areas and contribution to the European roadmap.
Cross-functional coordination with digital, e-commerce, CRM, and external partners to align product vision and delivery.
Highlighted analytics gaps, improved retention via CRM, and structured product processes in a multi-country context.
ASO & Mobile Growth Mobile Application Product Management iOS CRM
LE FIGARO
Product Manager Mobile Applications
CONSULTING AND AUDITS
March 2022 - March 2025 (3 years)
Paris, France
Defined and managed the mobile product strategy for a portfolio of 10 applications (news, content, subscriptions), totaling over 1.2 million monthly active users.

Responsible for business and product KPIs (conversion rate, ARPU, LTV) with regular reporting to management.

Accelerated subscription growth through onboarding journey optimization, A/B testing, and targeted CRM levers.

Implemented a data-driven approach (analytics, tests, user feedback) in close collaboration with IT and marketing teams.

Coordinated product, design, IT, data, and CRM teams in a high-audience, high-visibility media context.

Key results
+33% iOS & Android downloads in 5 months (ASO & segmented CRM campaigns)
+25% paid subscriptions through journey and offer optimization

#1 in ACPM ranking for news applications, ahead of major competitors
Kanban Mobile Application Mobile First Scrum JIRA
Comité d’organisation des Jeux Olympiques et Paralympiques de Paris
Product Manager Mobile Application
DIGITAL AND IT
November 2022 - April 2023 (6 months)
Paris, France
Product Manager — Paris 2024 Mobile Application
Managed the mobile product for athletes, staff, and VIPs of the Paris 2024 Olympic Games — an international event context with tight deadlines and high expectations for excellence.
Deployed mobile services used by 18,000 users, with an average rating of 4.7/5 on the stores. Reduced restaurant wait times by 20% through real-time occupancy monitoring.
Coordinated multi-team efforts in a high-pressure environment with critical reliability and performance requirements.
Product Management Scrum Mobile Application Agile Agile Methodology