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Patrick RackPR

Patrick Rack

Websites, AI & Visibility for Small Businesses

€400/day
Würzburg, DE
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Patrick

You know what you want – I'll take care of the rest.

No jargon, no endless meetings! You simply want a reliable partner who handles your digital tasks so you can fully concentrate on your core business?

As a Digital & AI expert, this is exactly what I specialize in: supporting small businesses and SMEs in becoming visible online and using modern tools with ease.

My promise:

Everything from a single source – flexible according to your needs.

🎨 See it before you pay for it: Planning a new website or a relaunch? I'll first create a well-thought-out concept and give you a concrete preview of your new site. You only pay when you truly like it.

🛠️ All-round carefree package: You don't have to worry about any technical details like hosting, domains, or email accounts. If you wish, I'll handle the entire process from A to Z.

💡 No tech frustration: You don't need to be a briefing expert. It's enough if you roughly tell me what you have in mind – I'll translate your idea into a finished solution.

🗣️ Communication at eye level: I explain complex topics understandably and with great patience. With me, there are no stupid questions.

Why work with me?

Through my experience in various industries, I know exactly how small businesses operate: solutions must above all be practical, uncomplicated, and affordable.

I'll handle these projects for you:

🌐 Websites & Complete Service: Concept, design, hosting, email setup & maintenance.

📈 Local SEO & Geo-Optimization: So customers from your region can find you directly on Google.

🤖 AI & Automation: Pragmatic use of AI to noticeably simplify your processes.

🎯 Marketing & Funnels: Simple ways to automate new customer acquisition.
  • German

    Native or bilingual

  • English

    Fluent

Can work on-site
Würzburg (up to 50km)

Experience

  • Mittelständische Finanzunternehmen [Vertraulich]
    Digital Project Manager for Financial Companies
    BANKING AND INSURANCE
    September 2017 - Today (8 years and 11 months)
    Holistic support and digitalization of various medium-sizedcompanies in the financial sector(including owner-managed financial distributors and regulated product providers/issuers):
    • Digital Consulting Processes & Funnels:Conception, technical implementation, and optimization of digital customer journeys and sales funnels – precisely tailored to the regulatory requirements of the industry.
    • **Web & App Development**: Technical support and performance optimization of websites, as well as conception and development of customized (web) applications for financial processes.
    • AI & Process Optimization:Structured integration of artificial intelligence into consulting and administrative workflows for intelligent automation and time savings.
    • Technical & Regulatory Expertise:Profound industry knowledge through personal qualifications according to § 34f Abs. 1, 2, 3 (financial investments) and § 34d (insurance). This ensures error-free, legally compliant translation of technical requirements into smart digital processes.
    [Note: Specific company names are protected due to confidentiality agreements (NDA). References can be outlined in aggregate upon request during a personal conversation.]
    Financial Sector Investments Marketing AI Strategy Website Conception
  • Casaio GmbH
    Digital Marketing Consultant
    TECH
    April 2017 - April 2025 (8 years)
    Veitshöchheim, Germany
    Support and holistic optimization of the e-commerce presence and management of digital marketing channels:
    • Online Shop & Website:Continuous technical and content support, usability optimization, and performance enhancement of the shop.
    • Search Engine Marketing (SEO & SEA):Conception and implementation of strategies to increase organic reach, as well as planning and optimization of paid advertising campaigns.
    • Conversion Optimization & Funnels:Conception, setup, and scaling of marketing and sales funnels for targeted customer acquisition.
    • Interface & Process Management:Support of digital processes related to the web presence to ensure an optimal user journey.
    Online Marketing Strategy Online Shops Search Engine Optimization (SEO) Marketing Website Optimization
  • PR-OM
    Self-Employed
    DIGITAL AND IT
    May 2016 - Today (10 years and 3 months)
    Würzburg, Germany

    🚀 DIGITAL & AI EXPERT FOR SMALL BUSINESSES

    Since May 2016, I have been supportingsmall businessesas a partner for the digital world. I laid the foundation for this during my E-Commerce studies.

    💡 MY GREATEST STRENGTH:

    I translate complex technical topics into **simple, understandable language**. With me, there's no jargon, but clear communication at eye level and smart solutions that noticeably relieve and advance your business.

    📌 MY FOCUS AREAS

    🌐 Websites & Online Marketing:Conception and development of modern web presences as well as holistic marketing strategies so your target audience can easily find you. Whether in search engines, AI, or locally.

    🤖 AI Optimization & Processes:I'll show you how to integrate artificial intelligence understandably and profitably into your daily routine to intelligently automate workflows and save time.

    🛠️ Digital Extras:Additionally, I develop smaller, tailor-made web applications for very specific requirements as needed.

    ✨ WHY ME?

    Tech, explained simply:You understand at all times what I'm doing and what benefit it brings to your company.
    AI Practice instead of Theory:Pragmatic AI solutions that are immediately ready for use and optimize your workflow.
    Years of Experience:Over 10 years of successful support for small businesses with a real e-commerce mindset.

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Education

  • Bachelor of Science - E-Commerce
    Technische Hochschule Würzburg-Schweinfurt (THWS)
    2016
  • Master of Science - Information Systems
    Technische Hochschule Würzburg-Schweinfurt (THWS)
    2019

Skill set

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