Freelancer profile translated to English.

Description

I am Patrick, an analytically minded Digital Marketing Consultant from Hamburg with over 5 years of experience in data-driven performance marketing, strategic consulting, and project management.

My approach stands for three things: clarity in strategy, efficiency in execution, and real added value for the business – not for the next activity report. I think strategically and deliver operationally, without any handover issues between levels.

What I do for you:

I plan and manage paid campaigns on Google Ads, META Ads, TikTok Ads, and Amazon Advertising – from strategy to daily optimization. I develop data-based target group models, build scalable processes, and advise decision-makers in workshops on channel strategy and budget allocation. The main question for me is always: What truly benefits the company?

Who I have worked with:

I have worked directly with the marketing teams of companies such as Asklepios, HASPA, o2/Telefónica, Freenet, Tamaris, FIFA Museum, and others – from Healthcare, Finance, Telco, Sports, Fashion, and E-commerce.

What sets me apart:

I come from a natural sciences background, think analytically, and work like an entrepreneur. Throughout my career, I have managed around 12 million EUR in ad budget, achieved an average ROAS of 3-5x, and driven over 120% revenue growth for clients. I founded my own agency, led teams, and know what it means to be accountable for results – with a focus on clarity, efficiency, and measurable added value.

Industry field of expertise

Languages

German
Native or bilingual
English
Fluent
Polish
Conversational

Workplace preferences

Can work on-site

Hamburg (up to 50km), Köln (up to 50km), Berlin (up to 50km), Hannover (up to 50km), Bremen (up to 50km)

Datalogue GmbH
Online Marketing Specialist – Paid Search & Social
January 2024 - February 2026 (2 years and 1 month)
Hamburg, Germany
Paid campaigns for enterprise clients in healthcare, finance, telco, sports, and retail – operationally in the accounts and strategically advising at the decision-maker level.
Target group models and persona development based on first-party data – adapted to the specific conversion goals of each client, from hospitals to telco corporations.
GA4 setup, conversion tracking, and Looker dashboards – built data infrastructure that enables clear decisions rather than producing activity reports.
Workshop moderation and budget strategy directly with decision-makers – not presenting recommendations, but collaboratively developing solutions.
Co-developed internal processes and structures that function independently of individuals.
Project Management Google AdWords Performance Marketing Data Analysis Meta Ads
FJUL GmbH
Social Media / Performance Marketer
September 2022 - December 2023 (1 year and 3 months)
Hamburg, Germany
Reference clients: Tamaris, Pitch preparation (analytical side): Lascana, LVM Versicherungen
Performance campaigns for Tamaris on META Ads – strategy, operational setup, and ongoing optimization in one role.
Analytical responsibility in pitch preparations for Lascana (Bonprix/Otto Group) and LVM Versicherungen: market analyses, target group models, campaign logics.
Coordination of a team of up to 6 people from creative, video, and performance – interface between the analytical and creative areas.
SEM Performance Marketing Project Management Social Media Marketing TikTok Marketing
TecAds GmbH
Founder
March 2021 - December 2022 (1 year and 9 months)
Hamburg, Germany
Building a performance marketing agency from scratch: company structure, team recruitment, client acquisition, and operational management.
Managing 15–20 e-commerce ad accounts simultaneously on Google Ads, META Ads, and Amazon Advertising – monthly budgets 25,000–70,000 EUR.
Avg. ROAS 3–5x through data-driven campaign optimization, structured bid management, and consistent A/B testing.
Implemented data-driven decision-making framework – average efficiency increase of 70% across all accounts.
E-Commerce Performance Marketing Amazon Advertising Company Founding Leadership