Patrick Pinho

Product Management: consolidation, arbitration, and costing of new business needs to secure the annual roadmap. Design and UX/UI: co-design of mockups with design teams to optimize customer journeys. Agile Delivery: writing User Stories (US) including acceptance criteria, facilitating refinements and planning poker, presenting the Swagger API to align back-end and front-end development. Omnichannel: optimizing hybrid customer journeys (physical and digital). Analysis and Tracking: design and implementation of tracking plans to ensure measurement of performance and user data in collaboration with data teams. Quality and Acceptance Testing: definition of test plans, execution of functional acceptance testing, and monitoring of anomalies via ALM Octane until production release.

Product Management: preferred business contact for Ixina, Cuisine Plus, Cuisines Références, Vanden Borre Kitchen, Noblessa, and Cake Kitchen brands. Backlog management, arbitration, and writing User Stories in tandem with the IT counterpart for a Digital Factory of 50 sites, including simulators and 3D designers. Digital and Brand Identity Redesign: leading the redesign of ixina.fr website integrating the new graphic charter, in collaboration with multidisciplinary teams. Conversion Optimization (CRO): design and deployment of user tests via AB Tasty, generating a 20% to 30% increase in conversion on certain critical journeys. Behavioral analysis via ContentSquare. Migration: leading the migration of a Digital Factory of 50 sites, simulators, and 3D designers from Drupal/WordPress to a common Typo3 platform. Ecosystem Management: domain name management (DNS/SSL), technical SEO optimization, and deployment of new international sites. Change Management: user support, training of head office and store teams to ensure adoption of new tools and satisfaction of networks. Data and Monitoring: setting up and monitoring KPIs (Google Analytics, Piano Analytics) and real-time monitoring of availability and performance (Quanta). Compliance and GDPR: cookie management and CMP solution (OneTrust) management with Legal and Acquisition teams.

Mobile Product Management: support for the evolution and maintenance of iOS and Android applications. Design and Specifications: co-design of the new application with the Design team (UX/UI) and writing of functional specifications/User Stories. Innovation and AI: implementation of Machine Learning models in beta, validation of algorithms, and measurement of impact on user experience. Quality and Support: functional acceptance testing before production release and user support management via Zendesk (analysis, prioritization, incident resolution, and needs gathering).