Patrick Ligeron

Mission: Provide SEO expertise on CNAM's new services and maintain existing referencing.

Site with high traffic and large volume of URLs, making analysis complex.

Strategic and operational SEO support for the website redesign and business model transformation, shifting from an electricity and gas supply offer to an energy saving solutions proposal centered around a connected thermostat. This evolution involves significant challenges in organic visibility, semantic repositioning, maintaining existing SEO achievements, and developing new qualified audiences.

The mission includes analyzing redesign-related risks, defining the new SEO strategy, identifying priority keywords, evolving the editorial architecture, preparing redirects, and supporting the teams during implementation. A significant part is dedicated to training client teams in advanced SEO and GEO to enhance their autonomy, understanding of search engines and generative environments, and their ability to sustainably manage brand visibility on Google and in AI-generated responses.

SEO optimization of real estate project pages to improve their visibility in search engines, their ability to rank for local and transactional queries, and their contribution to generating qualified leads. The mission includes analysis and optimization of content, tags, structured data, technical elements, indexability, and semantic coverage for each project.

A global SEO strategy is defined to address the challenges of a highly competitive sector, considering property types, targeted geographic areas, search intent, and the positioning of key market players. In-depth work on internal linking is also carried out to strengthen authority flow between pages, improve search engine discovery of projects, and create coherent navigation paths between real estate developments, localities, property categories, and editorial content.