Name: Freelance B2B Performance Marketer
Price: 400 EUR
Availability: InStock

Languages

English
Native or bilingual
German
Conversational

Workplace preferences

Can work on-site

Berlin (up to 50km)

Perk/TravelPerk
SEA Manager Freelancer
May 2025 - Today (1 year and 1 month)
Owning & scaling Expense Management activities across Google & Bing in 7 markets
Own end-to-end strategy and execution for search, P-Max, Demand Gen and YouTube across brand, non-brand and competitor campaigns in 7 markets.
Plan and manage budgets, pacing and bid strategies to hit pipeline/ARR targets.
Restructure accounts (intent tiers, market splits, negative keyword systems) to clean up traffic and scale non-brand profitably.
Run structured experiments (bidding, match types, audiences, creatives, LP tests) and report clear learnings to stakeholders.
Reworking landing page and user journey post-click
Working with regional managers to improve localisation of campaigns & lead quality to grow pipeline
SEA Bing Ads Google AdWords
ToolTime
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September 2025 - Today (9 months)
75% MRR increase within 4 months from SEA & Paid Social

Owned Google, Bing & Meta Advertising for DACH
Scaled both platforms within 1 month to achieve an improved SQO by +38% growth and -12% CAC
Launched Bing advertising, achieving low CPL of <$100
Responsible SEM Austrian country expansion & strategy
Successfully launched into Austrian market expansion,
Successfully expanded & scaled accounts into Austria, achieving a record-breaking month in February due to Search Engine Marketing efforts
Yokoy
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DIGITAL AND IT
May 2025 - November 2025 (6 months)
SEA account + CRO audit
Manage & scale the both the brand and non-brand paid search accounts across Google & Bing in DACH, UKI, Benelux
Conduct multiple tests to increase SEA efficiency: Brand Incrementality tests, RSA A/B test set ups (i.e. pinning/DKI), bid strategy testing
Optimise data being feed back to Google to target closer to Yokoy's ICP and help Google's AI optimise