Freelancer profile translated to English.
Back to original languageAbout Patrick
Bereiche, in denen ich mich bestens auskenne:
» Webdesign und Entwicklung (WordPress, Shopify)
» Online-Marketing (SEO, Social-Media Marketing, Performance Marketing)
» Facebook Ads Anzeigen (erstellen, verwalten)
» Branding
» Markenpositionierung
» Reichweitenaufbau
» Neukundengewinnung
» Zielgruppenanalysen
» Marktforschung
» Content-Marketing
» Erstellen von Bildern und Videos
Programme, die ich beherrsche:
» Microsoft Office (Sehr gute Kenntnisse)
» Adobe - Photoshop, Aftereffects (Gute Kenntnisse)
» ERP-Systeme - Navision (Gute Kenntnisse)
» MS Access, SQL (Grundkenntnisse)
» CMS – Shopify, Wordpress (Sehr gute Kenntnisse)
Weitere Tools, mit denen ich täglich arbeite:
» Canva
» Envato Elements
Zu beiden Tools habe ich bezahlte Zugänge
Woher ich mich mit den Tools und in den verschiedenen Bereichen auskenne?
Aus mittlerweile über 150 Freelancer Projekten/ Aufträgen in genau diesen Bereichen und Erfahrungen mit eigenen Online-Shops und einer eigenen Agentur.
German
Native or bilingual
English
Fluent
Can work on-site
Baden-Baden (up to 50km)
Experience
- Pfalz-InfoSEO ManagerTRAVEL AND TOURISMJuly 2025 - January 2026 (6 months)Linnich, Germany
- Analysis of existing SEO problems and identification of the causes for ranking losses.
- Development and implementation of a sustainable SEO strategy for
- Restoration and long-term stabilization of visibility.
- Technical and structural optimization of the website (meta data, URL structure, internal linking, performance, mobile optimization).
- Content audit and creation of new SEO-compliant content, especially for regional search terms, gastronomy, and event pages.
- Implementation of structured data (Schema.org) for better display in search results.
- Monitoring of ranking development and creation of regular SEO reports for
- Success measurement and strategy adjustment.
- Consulting the editorial team on SEO best practices and training in the use of keyword tools and content optimization.
- LST Finance Groupe AGOnline Marketing ManagerCONSULTING AND AUDITSJuly 2025 - April 2026 (9 months)Linnich, Germany
- Strategic conception and implementation of a holistic online marketing plan for several business areas (Emigration Switzerland, Health Insurance Brokerage, Financial Services).
- Development of the entire website structure including content architecture, UX concept, keyword strategy, and conversion optimization.
- Development and implementation of SEO strategies for sustainable
- Increase in visibility on Google (On-page optimization, keyword clusters, technical SEO audit, internal linking, snippet optimization).
- Planning and management of SEA campaigns (Google Ads, YouTube, possibly Meta
- Ads) with a focus on lead generation and measurable ROI increase.
- Creation and management of social media strategies (Facebook, Instagram,
- LinkedIn) for brand positioning and traffic increase.
- Analysis and reporting using Google Analytics, Google Tag Manager, and other tools to evaluate KPIs, conversion rates, and user behavior.
- Daily work with: Google Search Console, Google Analytics 4, Cookie Consent
- Management, Screaming Frog, Sistrix, Google Tag Manager, and more.
- Kern Consulting GmbHSEO ManagerDIGITAL AND ITFebruary 2025 - July 2025 (5 months)Linnich, Germany
- Development and implementation of customized SEO strategies for medium-sized industrial companies with a focus on B2B markets.
- Performance of comprehensive SEO audits (technical, content, structural) and derivation of concrete action plans.
- Keyword research and creation of thematic keyword clusters for technical
- Industries (e.g., mechanical engineering, manufacturing, plant construction).
- Optimization of website architectures, meta data, and landing pages to improve conversion rates and lead generation.
Reviews
Matthias
QR Mine GmbH
Reviewed on 9/29/2021
Friendly, reliable, creative, and works independently. Very good impression!
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Education
- FachabiturRobert-Schuman-Schule2020Wirtschaftliches Fachabitur + Prüfung Staatlich geprüfter Wirtschaftsassistent
Certifications
- Google Ads Search CertificationGoogle2022
- Google Ads Display CertificationGoogle2022