Patrick Foko

Identification and location of data (in some cases)

- Data retrieval with the creation of a PostGre database (in some cases)

- Data preparation with dedicated processing and potentially the creation of a database to store the result of the processing

- Data processing in DataPrep in compliance with the rules of use of the shared Tableau platform

- DataViz creation taking into account the charter and paying particular attention to the design, simplicity and readability of the DataViz

Objective: Analyze customer journeys and business reporting requests.

❑ Strengthening knowledge of audiences in terms of journeys and segmentation.

❑ Structuring and enhancing dashboards in a data visualization logic to track customer journey performance.

❑ Reconciling data in a logic of profitability optimization.

❑ Participating in improving customer experience and optimizing conversion.

❑ Setting up marking plans.

❑ Analyzing the performance of acquisition campaigns.

❑ Setting up dashboards.

❑ Technical documentation

❑ Collecting, analyzing and synthesizing needs, both ad hoc and regular, in terms of data and business analysis.

❑ Tracking key indicators over time and creating reporting dashboards via Tableau Software actionable and user-friendly for each team and enterprise management.

❑ Technical documentation

❑ Automating tables, ensuring the consistency and accuracy of the data. Analyzing and "making speak" data from different sources (navigation, CRM, external data) to highlight the main insights and propose recommendations.

❑ Conducting more in-depth analyses, in collaboration with the Data Scientists of the team.

Objective: Analyze audiences and performance of marketing campaigns.

❑ Gathering requirements from the MOA

❑ Project management: costing, development of scenarios, monitoring of deadlines and quality

❑ Design of decision-making solution / modeling and architecture

❑ Development / Realization

❑ Development and maintenance of Tableau software dashboards

❑ Incident management of flows