Description

I’m a senior copywriter working with brand narrative, positioning and campaign development.

Over the past 20+ years, I’ve worked with agencies and brand teams to make complex offers and communication more accessible and engaging.

My work typically involves clarifying positioning and messaging, and developing campaign ideas and content—from brand platforms and tone of voice to campaigns, websites and sales materials.

I’m comfortable with concept development and collaborating with teams across strategy, design and marketing.

Available for both project-based work and longer-term collaboration.

Portfolio: pfcopywriting.com

Industry field of expertise

Languages

English
Native or bilingual
French
Fluent
Swedish
Conversational

Workplace preferences

Can work on-site

Malmo (up to 50km)

Patrick Fitzgerald Copywriting
INDEPENDENT BRAND, CONCEPT & COPY
January 2003 - Today (23 years and 5 months)
Malmo, Sweden
Brand positioning, campaign concepts, and communication platforms for agencies and brand teams across Scandinavia and international markets.
• • Brand positioning and messaging
• • Campaign concept development (B2B, healthcare & consumer)
• • Communication platforms for export-driven companies
• • Evaluating and refining messaging for clarity, coherence, and brand alignment across complex technical and professional offers
• • Cross-market brand adaptation
Communication strategy Campaigns Brand content Copywriting Brand platforms
The Duffy Agency,
COPYWRITER
January 1999 - January 2003 (4 years)
Malmö, Sweden
Developed international campaign concepts and brand communications for clients including IKEA, Saab, Electrolux and Stockholm School of Economics.
• • Creative concept and copy development
• • In-house placement with IKEA for two catalogue cycles
• • Teamed within agencies including Lowe Brindfors, Stockholm
Creative Copywriting Communication strategy Advertising Concepts
Go Direct Marketing,
ASSOCIATE CREATIVE DIRECTOR
January 1996 - January 1999 (3 years)
Vancouver, BC, Canada
Co-led an award-winning direct response creative department in developing campaigns for BC Tel, Vancouver Symphony, Vancouver Aquarium, and a wide range of non-profits.
• • Wrote targeted advertising for a wide range of clients
• • Led, grew and supported the 8-person creative department
• • Wrote on the agency's behalf for industry publications
• • Pitched new business and presented creative concepts regularly
Advertising Creative Direct marketing Creative Direction Copywriting