Freelancer profile translated to English.

Description

Business developer and manager with solid experience in Europe and the USA, I mainly focus on go-to-market phases, early sales, and positioning for new companies or products. #B2B #complexsales

Digital tools (CRM, support, web, AI) and their integration into workflows are often part of my scope, in collaboration with IT personnel/departments.

Frequent deliverables

- First clients

- Business plan: by activity, market segment, subsidiary

- Marketing: positioning, roadmap, strategy

- Editorial: strategy, roadmap, first content

Industry field of expertise

Languages

French
Native or bilingual
English
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 50km)

Pilota 3D
PRINCIPAL
SOFTWARE PUBLISHING
January 2025 - Today (1 year and 6 months)
Bruxelles, Belgium
GTM Mission (Nov 25/Mar 26) for an AI startup from November 25 to March 26:
- Building an AI automation offering for SMEs/mid-cap companies,
- Early sales,
- Evaluation and selection of business models,
- Indirect sales and partnership strategy.
Go-to-Market (GTM) Strategy Complex Sales Content Marketing Closing Positioning Strategy
Chêne Grenouille SAS
TOFU PRODUCER / MANAGER
January 2023 - January 2025 (2 years)
Missions and role: everything from production to delivery, including production and markets, for nearly 5,000 tofu blocks and a whole range of nuggets, terrines, granola, and cookies.
Imagine Optics and Axiom Optics
MARKETING DIRECTOR / CORPORATE DEVELOPMENT
January 2019 - January 2022 (3 years)
Boston, MA, USA
Marketing missions and role:
• Define and develop a new identity for the company after 20 years in existence;
• Rethink web and print communication;
• Create a digital strategy combining web/SEO, social networks, webinars, and promotional videos, and direct prospecting via LinkedIn.
Corporate development missions and role:
• Assist the CEO in developing new business opportunities in the laser-pinning industry;
• Evaluate and streamline CRM and customer support processes with sales and technical support teams, including the integration of new digital tools;
• Coordinate ad hoc software development for inventory and technical support with specialized consultants.

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Digital Marketing
EMERITUS/COLUMBIA UNIVERSITY
2020
Marketing digital
CLAYTON CHRISTENSEN'S INNOVATION SEMINAR
2001

Check out Patrick's education

DIGITAL MARKETING: CUSTOMER ENGAGEMENT, SOCIAL MEDIA, PLANNING & ANALYTICS
Emeritus - Columbia Business School
2020
https://certificates.emeritus.org/914a40c7-a74d-41c7-82a4-4ac3491a8450#acc.gX2jA8Ob
Digital Marketing planning and analytics Marketing

Marketing Consultant

Patrick Cheenne

Business, Digital & Corporate Development

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