Freelancer profile translated to English.
Back to original languageAbout Patrick
- +8 years of experience as a specialist in user experience and customer journeys in digital product redesigns with high business stakes (4x engagement to mobile application services, +26% to strategic pages...)
- Data-driven & impact-oriented : Structured Discovery, A/B Testing, UX Research, Analytics (GA4, AB Tasty, ContentSquare, Amplitude…).
- Sectors : Retail, Luxury, Hospitality, Automotive, Telecom... SaaS, B2C/B2B
🏅 Certified : PSPO I, GA4, ContentSquare, AB Tasty, Amplitude
Key Skills & Tools (SEO) :
Product management, Product strategy, Product Owner, Product Manager, PO, PM, Agile, Scrum, UX, UI, Discovery, Delivery, A/B testing, UX research, Google Analytics, ContentSquare, Amplitude, AB Tasty, Mixpanel, Hotjar, Looker Studio, Figma, Notion, Jira, Confluence, Trello, Asana, Design thinking, Lean UX, MVP, Product roadmap, Prioritization, KPIs, OKRs
Sectors : SaaS, Mobile app, E-commerce, Hospitality, Retail, Luxury, Automotive, Telecom, digital, B2C, B2B
French
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 10km)
Experience
- AccorProduct Manager - Homepage & NavigationSeptember 2025 - Today (11 months)Continuing a new mission at Accor on the Homepage & Navigation scope.Several million users per month.
- ACCORProduct Manager GrowthHOSPITALITYMay 2023 - September 2025 (2 years and 3 months)Paris, FranceObjective: increase traffic, conversion, and engagement to partner products and services (new touchpoints, journey redesign) within the Accor digital ecosystem (ALL.com, mobile app, emails, etc).Product Strategy :
- Definition of the product vision shared with the teams
- Redefinition of the Product strategy for certain scopes to increase conversion and engagement, aligned with Group & Tribe OKRs
Product Discovery :- Analysis of page and customer journey performance via Google Analytics and ContentSquare
- Conducting quantitative/qualitative studies (surveys, user interviews) to identify pain points
- Competitor analysis (direct & indirect)
- Facilitating workshops with stakeholders: ideation, needs qualification, and prioritization…
Product Delivery :- Backlog management, writing, prioritization, and development monitoring
Tools: AEM, Jira, Figma, Google Analytics, ContentSquare, GetMyFeedback, Maze, Miro, Looker Studio - Louis VuittonProduct Manager - ConsultantLUXURY GOODSJuly 2022 - April 2023 (9 months)Objective: UX/UI redesign of the Louis Vuitton mobile application (iOS/Android).Product Strategy :
- Definition of the product vision and MVP shared with the teams
- Co-construction of the Product Roadmap
Product Discovery :- Conducting and implementing user interviews to identify their problems
- Analysis of user data (Google Analytics) to aid decision-making
- Facilitating workshops with stakeholders: ideation, needs qualification, and prioritization…
Product Delivery :- Backlog management, writing, prioritization, and development monitoring
- Facilitating/participating in Agile rituals (sprint planning, daily stand-ups, retrospectives...)
- Writing functional documentation
Project Management :- Implementing a process with the video production teams (model shooting)
Tools: Jira, Figma, Google Analytics, Firebase, ContentSquare, Testapic, Miro
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Education
- Master Digital BusinessParis School Of Business2017
- Bachelor's Degree in Managerial and Industrial EconomicsUniversité Panthéon Assas (Paris II)2014
Certifications
- Amplitude Certified Insights ExpertAmplitude2020