Freelancer profile translated to English.
Back to original languageAbout Patrick
Former journalist, I am an SEO writer specializing in BtoB. I also carry out Content Manager missions with a strong SEO dimension. Trained at Eskimoz, the leading natural referencing agency in France, I put my expertise in semantic SEO at your disposal.
My objective:
⭐️ Boost your visibility on the internet by positioning you on the right keywords
⭐️ Generate Leads by producing SEO content that works.
How do I do it?
✅ I analyze your semantic positioning and that of your competitors using the best tools on the market: Semrush, SEObserver.
✅ I determine the relevant keywords for your business target and I analyze their semantic field with YourTxtGuru.
✅ I design a strategy of adapted SEO content: blog articles, semantic cocoon, content for landing pages, structuring your page tree, hn tags, meta descriptions, internal linking...
✅ I create writer briefs indicating the main and secondary keywords, the semantic field, the links and link anchors...
✅ I manage the entire SEO content production activity: newsletters, white papers, case studies, expert interviews, infographics, video scripts, podcasts...
✅ I carry out part of the content production, if necessary.
✅ I manage the editorial calendar and coordinate the various stakeholders.
✅ I train your teams in SEO issues.
English
Fluent
French
Native or bilingual
Spanish
Fluent
Remote only
Primarily works remotely
Experience
- NOMALABSEO Web WriterDIGITAL AND ITDecember 2021 - Today (4 years and 6 months)Paris, FranceWriting Case Studies. Interviews.SEO Writing
- ARRIEditorial Strategy Consulting - Content Manager - Brand ContentTECHMarch 2017 - Today (9 years and 3 months)• Implementation of an editorial strategy.• Content manager: management of marketing content• Communication plan.• Design of a BtoB Newsletter.• Expert Interviews.• Customer Interviews.• Video Interviews.• Press releases.
- MEMENTOEditorial Consulting and Digital StrategyFILM AND AVJune 2017 - July 2017 (2 months)Audit and consulting mission:• Competitive benchmarking.• Analysis of the existing.• Definition of key targets.• Reader personas.• Definition of the editorial strategy.• Implementation of a 360° digital communication plan.• Editorial design of the website.• Development of KPIs.
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Education
- Head of digital publicationsEMI-CFD2017• Stratégie de contenus, définition de chartes éditoriales 360 : web, mobiles, réseaux sociaux, vidéo, podcast, newsletters, blogs, livres numériques. • Gestion de projets éditoriaux : calendrier éditorial, écriture SEO, éditing/rewriting, gestion de projets vidéo et audio. • Gestion des audiences : analyse datas, Google Analytics, Facebook Audience Insights... • Webmarketing : Google Ads, Facebook Ads, Twitter Ads, Teads. • UX Design : observations, modélisation utilisateur, Personnas, Experience Map. • Conception d'applications mobiles éditoriales • Conception de sites web : note d’intentions, cahier de conception, wireframes.
- Manage a multimedia newsroomCFPJ - Centre de formation des journalistes2016• Manager une rédaction multicanal. • Transformation des organisations vers le digital
Certifications
- English BULATS level C1+Cambridge English Language Assessment2019
- Español SIELE - niveau B2SIELE2019