Patrick Canarelli

25 years of experience in transforming customer data into marketing levers.

I support you in exploiting your data, on customer knowledge issues and the integration of predictive analytics into your approach.

I perform audits of your marketing data, data marketing studies, and the construction and deployment of your predictive models.

I implement standard statistical algorithms: typologies, segmentations, scorings, lifecycle analyses. I rely on a dedicated analytical marketing platform, which allows for both conducting studies, deploying models, and automating them.

Intervention methods:

- analysis of your problem, assistance in constructing the most suitable data solution

- customer segmentation and proposal of actions per segment

- propensity scores

- recommendation models

- churn scores to identify at-risk profiles

- targeting of your solicitations (all channels)

- analysis and improvement of your loyalty program

- integration of open data to enrich your database and your customer knowledge