Patrick Bales

Built an innovative fashion brand leveraging Instagram-based product testing to identify and launch viral categories, achieving global distribution and celebrity endorsements. Developed worldwide hit products for 100k+ consumers and top celebrities (Kardashians). Built a 200k+ social media community through strategic content and paid social campaigns. Established a global supply chain with multi-continent production and fulfillment. Secured partnerships with premium retailers including SAKS Fifth Avenue and MGM Resorts (Bellagio Las Vegas).

Founded and scaled a performance marketing agency serving 150+ clients across 12 countries, specializing in data-driven social video and paid social solutions. Built "Europe's fastest-growing digital advertising company" (Financial Times recognition). Personally managed €100+ million in Facebook and Instagram advertising spend. Created one of the first three companies globally to exceed 1 billion monthly Facebook video views. Developed a rapid creative testing methodology producing 100+ new creatives daily. Delivered hands-on campaign management, strategic consulting, and performance audits across multiple industries. Built partnerships with major brands: MTV, Paramount, Mastercard, Deutsche Bank, Telekom/T-Mobile, SEAT, Nivea, Edeka. Accelerated growth for major DTC brands: HelloFresh, HelloBody, JustSpices, EveryPlate, BarkBox, Harry's.