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Patrick BakkerPB

Patrick Bakker

Senior Marketing Consultant & Brand Strategist

€760/day
Utrecht, NL
15+ years

Average response time: 2 hours

Freelancer profile translated to English.
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About Patrick

  • Senior Marketing Consultant with over 25 years of experience in B2B and B2C.
  • Specialized in marketing strategy, brand strategy, positioning, and operational lead generation for service providers.
  • Combines strategic insight with a practical, results-oriented approach.
  • Involved, transparent, and enthusiastic.
  • Accustomed to working with Management Teams and C-level executives.

With over 25 years of experience in marketing communication and brand strategy, I help organizations develop a distinctive positioning and achieve growth. For various service providers, I manage the entire lead generation process (Google Ads, Meta Ads, LinkedIn Ads, giveaways, email nurturing, HubSpot) in combination with brand strategy trajectories. I also develop strategic marketing plans, conduct research, and coach less experienced marketers.

Additionally, I am active as a freelance marketing lecturer (MBO/HBO), which means I am used to clearly translating theory into practice and developing professionals further.

This mix of strategy, execution, and guidance allows me not only to realize projects but also to advance teams and organizations. I can easily communicate at the executive level and ensure that plans actually deliver results.

I see my next step in an interim role as Marketing Manager, Marketing Lead, or Senior Marketing Consultant. With strategic insight, hands-on experience, and a coaching leadership style, I bring structure, development, and sustainable growth to marketing teams.
  • Dutch

    Native or bilingual

  • English

    Fluent

Can work on-site
Utrecht (up to 50km)

Experience

  • Legalitas Advocaten
    Senior Marketing Consultant / Brand Strategist
    LEGAL
    May 2020 - May 2025 (5 years)
    Hilversum, Netherlands
    Devised brand strategy, built Google and LinkedIn campaigns, operational SEO, built lead magnet funnels => achieved 10x revenue growth
    Google Ads Brand Strategy Lead Generation
  • HybrIT
    Senior Marketing Consultant / Brand Strategist
    DIGITAL AND IT
    September 2020 - April 2025 (4 years and 7 months)
    De Meern, Netherlands
    Research and strategic marketing plan,
    built Google and LinkedIn campaigns, coaching marketing
    officer => achieved 10% additional revenue
    Marketing Management Lead Generation Brand Strategy Google Ads LinkedIn Ads
  • BoFit
    Senior Marketing Consultant / Brand Strategist
    HEALTH AND WELLNESS
    March 2023 - Today (3 years and 3 months)
    Velsen, Netherlands
    Devised brand strategy and content strategy,
    built Google Ads campaigns, operational SEO, coaching
    marketing officer => achieved an average of 30 SQLs per month
    Google Ads Brand Strategy Lead Generation Marketing Coaching

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Education

  • Google Ads Partner
    Google
    2025
    Google Search, Google Display en Google Video
  • Senior Marketing Professional
    NIMA
    2026
    Senior Marketing Professional

Certifications

  • NIMA B
    NIMA
    2019
    Marketing Communication Online Marketing Strategy Pricing Strategy Brand Management Buyer Persona Marketing Strategy Business Plan Development Brand Strategy Proposition Development

Skill set

Categories