About Patricio
- Design and implementation of S&OP / IBP (routines, roles, KPIs, monthly cadence)
- Inventory and purchasing optimization (service vs. capital, turnover, obsolescence)
- Commercial and sales management (process, pipeline, forecast, execution discipline)
- CRM (stage definition, reports, adoption, and governance)
- Cash and working capital management (inventory, accounts receivable/payable, policies, prioritization)
- Process and performance improvement (KPIs, dashboards, management rituals)
Spanish
Native or bilingual
English
Native or bilingual
Experience
- SouthMaqFounder & CEO / DirectorLOGISTICS AND SUPPLY CHAINJanuary 2013 - January 2023 (10 years)Chile• • SouthMaq originated after obtaining the exclusive distribution in Chile of the renowned Kubota brand for agricultural and industrial machinery, with an initial and total investment of CLP 400 million.• • Under Patricio's leadership, the company scaled sustainably for a decade, reaching sales close to USD 15 million in 2023, with consistent net profitability after taxes between 5% and 7%.• • Despite competing with large players in the industry, SouthMaq managed to position Kubota as the number one brand in Chile by 2023.• • The growth was sustained by a highly efficient operation, with minimal fixed cost structure, reduced inventories, and monthly Sales & Operations Planning (S&OP) processes aimed at maximizing the use of limited cash.• • Patricio drove an aggressive and disciplined commercial strategy, supported by CRM tools, a performance-incentivized sales force, and highly efficient marketing investment.• • In early 2023, he left the executive role of CEO, remaining as a director and principal shareholder of the company to this day.
- KaztumFounder & CEOJanuary 2025 - Today (1 year and 5 months)Chile• • Kaztum SpA was born in early 2025 as an evolution of capabilities previously developed in providing apparel and items for sporting events, identifying an opportunity in the institutional market.• • The company develops business lines in institutional and corporate apparel, security, clinical, school, sports, and administrative uniforms.• • During 2025, Kaztum has exceeded 30 clients and projects sales close to CLP 300 million; by 2026, the goal is to exceed CLP 1 billion.• • The business model is based on two key pillars: design and logistics, operating without inventory and relying on a network of international suppliers, mainly in Asia.• • This approach allows offering high-quality and technological products, highly personalized and at very competitive prices; current growth is limited only by cash considerations and operational structure, with no market restrictions.
- Skyline Sports, Pix4UFounder & CEOENTERTAINMENT AND LEISUREJanuary 2017 - January 2024 (7 years)Santiago de Chile, ChileFor the region's business, including emblematic ones in Mexico, Colombia, Chile, Peru, and Uruguay. Chile's Covid-19 situation structurally impacted the industry; after the change in the post-pandemic competitive landscape, the decision was made to close the operation.
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Education
- Master of ScienceStanford University2010Master of Science
- MBAUniversidad Adolfo Ibáñez1999MBA