Freelancer profile translated to English.

Description

Does your brand look professional but isn't getting clients?

Do you post content and advertise without a clear strategy?

My mission is to help small brands and entrepreneurs build a solid identity and attract clients through branding, strategic content, and Facebook and Instagram Ads.

My approach combines brand strategy and Performance Marketing so that your business not only has a polished image but also communication capable of generating trust, visibility, and conversion.

After working in international companies like Benetton, IKEA, and H&M, I understood how big brands build community and customer experience. Part of my experience was linked to Visual Merchandising and the creation of shopping experiences, which I now transfer to the digital environment to help brands communicate more strategically and attractively.

What can I bring to your project?

• Branding & Positioning

Visual identity, tone of voice, and aesthetic direction aligned with your ideal client.

• Facebook & Instagram Ads

Campaigns aimed at increasing visibility, generating leads, and attracting potential clients.

• Content Strategy

Content designed to build community and strengthen trust in your brand.

• Visual Storytelling

Visual content with an editorial aesthetic and strategic focus.

My methodology combines auditing, KPI analysis, and continuous optimization to help you build a more coherent, professional, and profitable brand.

It's not just about posting or running ads:

it's about building a brand capable of connecting and attracting clients consistently.

If you want to professionalize your brand and use digital advertising with a clear strategy behind it,I can help you ;)

Industry field of expertise

Languages

Spanish
Native or bilingual
English
Fluent
Catalan
Fluent

Workplace preferences

Can work on-site

Barcelona (up to 50km)

H&M
Visual Merchandiser
FASHION AND COSMETICS
February 2024 - May 2025 (1 year and 3 months)
Sídney, Australia
Managed daily operations and customer service in a retail environment, ensuring a positive experience in every interaction.

Executed visual merchandising strategies aligned with global campaigns and the customer journey.

Optimized product placement to increase in-store visibility, engagement, and conversion, also supporting window display execution to attract traffic and reinforce brand storytelling.

Worked in a dynamic, goal-oriented retail environment, actively contributing to sales performance.
Visual Merchandising Commercial Space Design Brand Strategy Sales Strategy
Digital Taktik
Community Manager
EDUCATION AND E-LEARNING
April 2021 - November 2022 (1 year and 7 months)
Barcelona, Spain
Content creation for social media, editorial calendar planning and execution, email marketing.

Planning and execution of campaigns in Facebook Ads Manager. Email marketing.
Facebook Marketing Hootsuite Graphic Design Performance Marketing Mailchimp
IKEA
Visual Merchandiser
RETAIL (LARGE RETAILERS)
February 2021 - November 2023 (2 years and 9 months)
Barcelona, Spain
Designed and optimized store layout to improve customer journey and navigation.

Created inspiring and functional spaces that increase dwell time and purchase intent.

Analyzed customer behavior and KPIs to adapt visual strategies and improve commercial performance.

Collaborated with multidisciplinary teams in the execution of large-scale retail campaigns.
Commercial Space Design Sales Strategy Data Analysis Positioning Strategy