Patricia S.

Responsible for optimizing the digital experience on web and app, working at the intersection of design, business, and conversion to improve the usability and performance of digital channels.

Main responsibilities and projects:

🎨 UX/UI & Interface Design

Redesign of the app after Sodexo's rebranding to Pluxee, applying design systems and ensuring visual coherence, accessibility, and consistency across platforms. Management and evolution of the corporate website in coordination with product and development teams.

📊 CRO, UX Research & Optimization

Identification of friction points and conversion barriers through quantitative and qualitative analysis (GA4, Hotjar, Microsoft Clarity). Definition and validation of improvement hypotheses through A/B tests with AB Tasty, optimizing user flows, information architecture, and user experience.

🧩 Design Systems & Digital Consistency

Application and maintenance of components, visual patterns, and design criteria aligned with brand identity and business needs.

📝 Content & SEO Coordination

Content management in CMS and collaboration on SEO strategies to improve visibility, organic traffic, and landing page quality.

⚙️ HubSpot & Campaign Design

Design of landing pages, campaigns, and digital assets focused on acquisition and loyalty, maintaining visual consistency and a focus on conversion.

🤝 Cross-functional Collaboration

Cross-functional work with product, IT, development, analytics, and communication teams to align business objectives with digital experience improvements.

Impact

I contributed to improving the clarity, structure, and usability of digital channels, eliminating friction in the experience and optimizing conversion through data-driven decisions and user behavior analysis.