Freelancer profile translated to English.
Back to original languageAbout Patricia
Taking care of your customers and your offering is investing in the financial health of your company!
In other words, the value of your company comes from updating your knowledge of the market in which you are positioned.
The act of revisiting your market study has several advantages:
- a new allocation of your resources, by anticipating turbulence and preparing bypass strategies, you minimize the risks of losing positions
- don't get left behind, by observing your competitors regularly, you can pivot quickly or adapt your offers
- adapt your sales pitch, by understanding the nuances of your market, you create messages that speak directly to the minds and hearts of your customers
My vision is: there's no smoke without fire, I only understand what I see and I share it with my clients.
My mission alongside you is to:
- provide an ultra-qualified market study (with the good old marketing tools)
- investigate your competitors
- track market opportunities
- establish continuity, survival, and innovation plans
- reposition your offers
- test their new positioning
- and I will support you in implementing what the market has revealed to you... I don't run fast :-)
See you soon...
English
Fluent
French
Native or bilingual
Can work on-site
Paris 8e Arrondissement (up to 50km), Nice (up to 20km)
Experience
- Chrysalide SRHMarketing Strategy and Web Page Writing for the Future WebsiteCONSULTING AND AUDITSJune 2024 - September 2024 (4 months)Paris, FranceContextA business leader specializing in the AMOA of HR Information Systems (HRIS) and payroll services wanted to clarify his offerings and define his company's brand platform. In addition to his traditional services, he aimed to formulate a strong value proposition and position a new training offer.Challenges❍ Complexity of his offerings: the client had many services, and lacked clear structure and simplification.❍ Lack of commercial visibility: He lacked a sharp sales pitch to attract partners and clients, as well as a presence.Needs❍ Structuring the offering: the client had a multitude of services, which complicated the readability of his offer. Through consolidation work, we identified three main offerings adapted to market needs..❍ Marketing message: He struggled to articulate a clear sales pitch that addressed diverse targets: client companies, payroll software publishers, and training beneficiaries.Service❍ Rationalization of offerings: based on his expertise and market analysis, we simplified his offerings by defining value propositions.❍ Creation of the brand platform: together, we built a strong brand identity, taking a step back from his activity, his values, and his ambitions to transform the sector.❍ Formulation of the sales pitch: I wrote the content for his website pages, reflecting his identity and CSR commitments. I designed his pitch for potential partners.Value Delivered✷ Simplified offering: a now structured and readable project.✷ Clear message: a convincing marketing pitch to attract partners and clients.✷ Increased visibility: a brand platform and presentation of his offerings on a showcase website.
- ki leadersImplementation of a Web Content Strategy to Strengthen a Consulting Firm's Digital PresenceCONSULTING AND AUDITSJune 2024 - September 2024 (4 months)Boulogne-Billancourt, FranceRequest ContextKi leaders, an organizational consulting and management coaching firm, lacked the time and expertise to write content and create their website, preferring to focus on their core business: coaching and seeking new clients.Its main challenge was to reformulate its marketing message to better capture the attention of its various targets (HR, managers, Executive Committee) while optimizing its natural referencing (SEO).Needs
- Clarify the company's strategic positioning.
- Find the right words to make the service offering understandable and attractive to clients.
- Facilitate team communication to avoid endless discussions.
- Align internal and external messaging with market and prospect expectations.
- Use an external perspective to help formulate ideas clearly and concisely.
Added Value Provided- Reformulate the marketing positioning considering client needs.
- Provide a framework for structuring communication effectively, considering different targets (managers, HR, executive committee).
- Simplify and clarify the company's message, moving away from professional jargon.
- Offer an external mirror, facilitating cohesion and dialogue within the team.
- Produce optimized website content, in line with the company's vision.
Service DetailsI analyzed the company's positioning, reformulated the sales pitch, and defined search intents (SEO). The work included writing the website texts (with keywords) while collaborating with the team to refine each message. Regular exchanges with the team ensured a high level of personalization and effectiveness in the support, resulting in a relevant and coherent final message for the target markets. - PaatternClient Targeting and Communication StrategyCONSULTING AND AUDITSJuly 2023 - October 2023 (3 months)I collaborated with Paattern for one of their clients on a marketing mission to define a communication strategy. My mission involved two ideation and convergence workshops, focused on precisely defining the key elements of the company's communication.1. Target audience analysis and pain point identification: I worked closely with the client's team to determine the profile of their target audiences, identifying their specific challenges and needs. This step refined the brand message to resonate more effectively with its customers.2. Design of targeted messaging: by redefining the company's vision, mission, and ambitions, I created personalized messages for each target segment. This strategic approach enhances the relevance and impact of the company's communication.3. Content and social media strategy: to maximize engagement and conversion, I designed a content and media strategy adapted to the different targets. This strategy was developed to align with the different stages of the conversion funnel, ensuring meaningful interaction with targets at each touchpoint.
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Education
- MASTER MARKETING AND BUSINESS DEVELOPMENTESSEC2011