Freelancer profile translated to English.
Back to original languageAbout Patricia
To discover my complete profile, please refer to the link: linkedin.com/in/patricialeray
What makes you unique? What makes you the person you are?
The identity base on which you rely.
I support you in transforming, shaping this "brand DNA", ensuring that your personal image shines through in your professional projects.
For this, I created the YUPPI brand: For a more personal and
effective image, a brand that resembles you.
YUPPI is a brand that thrives on joy and good humor, as its name suggests, and is based on a 3-step methodology: P.C.C. for Personality, Culture and Character;
I learn from myself and understand who I am, what values drive me, what are the foundations of my history, my culture, what are my significant and unique character traits. All my fundamentals on which I can rely so that I am recognized as a talent, a supporter and revealer of authentic projects.
I communicate differently, I seek above all to remain myself, it is my greatest strength.
With YUPPI, I support you in your project so that you put yourself in your own movement and to your own measure.
Social networks and branding are territories on which I work every day, including monitoring and benchmarking.
I particularly like human relationships, like talking about my values, my openness to all types of subjects, like understanding and learning from others, like everything that sounds new!
Contact me to get into action!
English
Fluent
French
Native or bilingual
Can work on-site
Suresnes (up to 20km), Paris (up to 20km)
Experience
- Cap Large EvolutionTraining course coachHUMAN RESOURCESJanuary 2021 - Today (5 years and 4 months)La Rochelle, FranceSupport in personal and professional developmentPersonal trainingTraining of trainees promotion 2023/24
- ConsultanteDigital training consultantCONSULTING AND AUDITSJuly 2011 - Today (14 years and 11 months)Paris, France⏸ 2013- 2018▪️I manage digital transformation projects such as:- Supporting entrepreneurs in the field of ethical fashion accessories (Zaza Factory) and household linen (C.Sarazin) for the redesign of their site, the development of their e-shop, support in Linkedin profile and page and learning about networks in general.- Positioning the brand of an environmental and social project (Toit tout Vert) for the installation of greenhouses on the roofs of Paris.- Helping the sectoral development of clubs formed by Adetem (Association for Marketing, in particular through new events and partnerships and supporting the creation of a community.▪️ I support job seekers or people in professional retraining or evolution in personal identity:- To build their professional brand through their CV and network profile,- To help them write cover letters, letters of intent,- To help them manage their contacts or respond to targeted ads.⏸ 2018-2020▪️I am working on the development of a project aimed at building your content: UNIQUE content, content that shows you as you are!- Being able to demonstrate its specificity, its professional identity through networks whether you are an individual, an entrepreneur, a company?…By creating your Own Discourse- What tools, techniques or methodology to highlight to carry out my action?…Simply through Personal and Authentic content- How to support, share, deliver knowledge.… by relying on your Culture and your professional experience- I create the P.C.C method so that we build together a successful and coherent brand strategy. Your Personal & Performant Identity.⏸ 2021Launch of YUPPII created YUPPI to support you in building content that SHOWS you as you are!I want to help you discover the key to transforming your speech and making it more effective, to move from personal identity to professional brand, to build a brand in perfect coherence, to rely on a brand that looks like no one else but YOU.We will build this brand together by relying on your Personality, your Culture and your Character. Do you speak P.C.C?YUPPI - Your personal & performant Identity
- Bureau van DijkCustomer relations/e-marketing managerSOFTWARE PUBLISHINGMarch 2004 - June 2008 (4 years and 4 months)Paris, France-create a collaborative e-mailing platform to increase the turnover of the commercial division;-redesign the website and think about a group/brand positioning- increase the visibility of the 3rd player in the market by training employees in a brand speech.
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Education
- MBA/MCI MARKETING AND E-COMMERCEINSTITUT LEONARD DE VINCI2010Marketing et Commerce sur Internet
- CoachCAP LARGE EVOLUTION2022Accompagnement au métier de coach à travers : 32 sessions e-learning travaux d'apprentissage 4 séminaires résidentiel pour avancer dans la posture et la matérialisation de son projet de coaching supervisions de coaching valant certification supervisions travaux personnels redaction d'un mémoire
Certifications
- Wial Foundations Seminaridela/Excelia groupe la Rochelle2018