Freelancer profile translated to English.

Description

My name is Patricia Herraiz. After more than 20 years in marketing, production, organization, and management roles in the graphic sector, I developed strong skills in problem-solving, leadership, and team management and improvement.

With innate abilities such as empathy, active listening, intuition, leadership, authenticity, flexibility, self-awareness, and great resilience, today I am the person who adds value to any team or company, capable of guiding and supporting leaders and professionals in improving their performance, cohesion, and well-being.

My approach is to help you motivate your team, optimize processes, and create a work environment where commitment, collaboration, and effective leadership translate into tangible results. Together, we will take great steps towards a more balanced, productive, and successful organization, bringing you closer to collective well-being and business excellence.

Languages

Spanish
Native or bilingual

Workplace preferences

Can work on-site

Madrid (up to 50km)

Patricia Herraiz coaching
Personal Development and Emotional Well-being Coach
CONSULTING AND AUDITS
October 2021 - Today (4 years and 8 months)
Madrid, Spain
As a Personal Development and Emotional Well-being Coach focused on companies, my role is to drive the personal and professional growth of employees, promoting a healthy and productive work environment. Through personalized and group sessions, I help individuals better manage their emotions, improve their communication, and strengthen their leadership and resilience skills.

My focus is on:

Improving employees' emotional health, helping to reduce stress and anxiety, and promoting work-life balance.
Optimizing performance by developing key skills such as decision-making, time management, and conflict resolution.
Fostering conscious leadership, supporting leaders and teams in better managing their interpersonal relationships and creating a more collaborative and motivating work environment.
Increasing productivity through the improvement of emotional and mental well-being, resulting in greater focus and efficiency at work.
This work not only has a positive impact on individual well-being but also enhances team cohesion and overall performance, benefiting both the employee and the organization.
I have collaborated with companies such as Organo Gold, West Lemorann, Here Sharing, Crea Tu Huella, Lincoman, and numerous entrepreneurs in individual sessions.
Konica Minolta Marketing Services
Marketing Activation Manager
CONSULTING AND AUDITS
October 2015 - October 2021 (6 years)
Madrid, Spain
Development of activation strategies
Campaign Management: Coordination of campaigns across multiple channels (digital and physical), ensuring their effective execution.

Collaboration with teams and partners: Sales, marketing, and external agencies to align strategies and execute activations.

Optimization of the customer experience.

Results Analysis

Budget Management
Event Organization
Servicios de pruebas Sprinter Sl
Sales and Production Director
PUBLISHING
October 2001 - January 2015 (13 years and 3 months)
Madrid, Spain
Coordination between the sales team and the production team to ensure projects are developed efficiently and meet business objectives.
Sales Management
Development of commercial strategies: Create and execute sales plans to acquire new clients and increase the existing portfolio, focusing on the customization of graphic services.
Client Relations: Maintain and develop relationships with key clients, ensuring satisfaction and seeking additional sales opportunities (upselling and cross-selling).
Objective Achievement: Ensure the sales team meets revenue targets, managing performance indicators (KPIs) and analyzing sales results.
Market Analysis: Monitor graphic industry trends and adjust sales strategies to remain competitive.
Production Coordination
Production Planning and Supervision: Ensure that sold orders and projects are planned and produced efficiently, respecting delivery times, quality standards, and established costs.
Resource Management: Adequately allocate production resources, such as personnel and materials, to meet deadlines optimally.
Quality Control: Supervise that graphic products meet quality standards, both in design and technical execution, ensuring customer satisfaction.
Collaboration between Sales and Production
Interdepartmental Coordination: Facilitating communication between sales and production teams for smooth project management, ensuring client requirements are clear and achievable in production terms.
Problem Solving: Agilely resolve any issues that arise between sales and production, such as delays, technical problems, or last-minute changes.