Freelancer profile translated to English.

Description

I am a Growth Marketing, Martech, and Artificial Intelligence consultant with over 20 years of experience helping companies grow through strategy, technology, and customer experience.

I have worked with tourism, airline, hospitality, entertainment, and digital services companies, designing strategies that connect marketing, CRM, automation, and AI to generate measurable results.

My projects combine strategic vision with practical execution, helping companies to:

✔ Improve the conversion of their digital channels

✔ Optimize CRM and automations

✔ Design customer-centric digital experiences

✔ Implement AI solutions to increase productivity and sales

✔ Define scalable growth strategies

Specialties:

• AI Strategy for Business

• Martech & CRM

• Customer Journey

• Marketing Automation

• Growth Strategy

• UX & Conversion Optimization

I am looking to collaborate with companies that want to grow by using technology strategically, practically, and results-oriented.

Languages: Portuguese 🇧🇷 | Spanish 🇪🇸 | English (in progress) 🇬🇧

Industry field of expertise

Languages

Portuguese
Native or bilingual
Spanish
Conversational
English
Conversational
Catalan
Basic

Workplace preferences

Can work on-site

Barcelona (up to 50km)

SPARKY
Martech and Performance Manager
June 2023 - February 2025 (1 year and 8 months)
Responsible for all client's digital strategies, including the innovation process, website implementation, CRM, and Chat-experience. Also responsible for initiatives in the paid media area, focused on delivering results integrated with technology for medium and large entertainment parks.
BEFLY
Digital Business and CRM Manager
September 2021 - February 2023 (1 year and 5 months)
Managed the Digital Marketing and CRM team, responsible for building the digital presence of BeFly (largest tourism ecosystem in Latin America). Over 30 websites created from scratch and renovation of the experience of several portals with Artificial Intelligence. My role encompassed everything related to the brand in the digital and data universe, for both B2B and B2C markets. Implementation of one of the largest and most complex sales CRMs (B2B) for over 30 different brands within a tourism ecosystem using a single platform (Oracle), in addition to creating the entire journey structure and communication rules for each company. My work consisted of being a bridge of intelligence, lead capture, UX, and data with IT and other business areas, to bring innovation, agility, problem-solving, and improvements in the sales process and customer experience with each of these companies.
AZUL LÍNEAS AÉREAS BRASILEÑAS
Digital Marketing, CRM, and Social Media Coordinator
April 2011 - March 2020 (8 years and 11 months)
Coordinator of the Digital Marketing and Social Media team. Responsible for promotional demands (retail), institutional campaigns aligned with the brand's branding, constant website updates, lifecycle rules according to the customer journey (Azul and TudoAzul), and also for the entire strategy for social media and SAC 2.0. Coordination of the analytical part of e-commerce results for VoeAzul, revenue from promotional email campaigns and other digital channels (Self-service, Web Check-in, and Azul App). Planning of the company's portals, as well as future campaigns and actions aimed at the B2B and B2C audience. Additionally, monitoring the development of the company's portal, conducting market analysis, usability tests, and defining focal points for improvement and new strategies.