Freelancer profile translated to English.

Description

CRO & CXO Sr. Developer specializing in Adobe Target.

My journey began in 2021-2022 when I decided to pursue a Master's-Bootcamp in Full Stack Development and an Advanced Program in Adobe Analytics, Campaign, and Target, which allowed me to make the leap into this field. Since then, I have worked in Data, Analytics, and Development, eventually focusing on what truly excites me: optimizing the digital experience through experimentation and CRO.

Before this phase, I developed my career in graphic and editorial design, working as a layout artist, illustrator, book cover designer, and editorial assistant; roles that I combined with marketing and product management.

Currently, I continue my career as a freelance designer and layout artist, and my next step is to specialize further in the strategic and design aspects of CRO, as well as in digital accessibility.

👉 You can take a look at my portfolio here: patricia-escolar-peraqui.jimdosite.com

Industry field of expertise

Languages

Spanish
Native or bilingual
English
Fluent

Workplace preferences

Remote only

Primarily works remotely

Banco Santander
CRO Technical Expert - Digital Sales
BANKING AND INSURANCE
October 2025 - Today (10 months)
Madrid, Spain
Specialist in CRO development, leading the implementation and execution of A/B tests and personalization on web and App.
Development structure building in CRO.
Support in CRO analytics and strategy.
Adobe Target Google Analytics 4
Flat 101
CRO & CXO Developer Senior
CONSULTING AND AUDITS
July 2024 - October 2025 (1 year and 3 months)
Madrid, Spain
Technical CRO and CXO consultant specializing in Adobe Target.
Other AB testing and personalization tools used: VWO, ABTasty, Dynamic Yield, Oracle.
Measurement support with Launch, Adobe Analytics, Google Tag Manager, Google Analytics 4.
Testing tools implementation support.
JAKALA
CRO-RTIM Tech Consultant
CONSULTING AND AUDITS
December 2023 - November 2024 (11 months)
Madrid, Spain
Technical CRO and CXO consultant specializing in Adobe Target.

- Technical CRO Specialist with Adobe Target as the primary tool, leading the implementation and execution of A/B tests and personalization on web and App.
- Editorial personalization with Marfeel.
- Support in campaigns using Dynamic Yield.
- Functional support in CRO and RTIM strategies and data analysis.

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