Freelancer profile translated to English.

Description

HELLO!

My name is Patricia Álvarez, I am an illustrator with a graphic designer profile.

My background carries gestures from my screen printing craft and a visual language that is nourished by music and a great passion for graphic arts.

I have solid experience in the development of graphic projects from their conceptualization to their final production. My career includes working directly in graphic production, both in artisanal screen printing and in professional printing processes, which has allowed me to acquire in-depth knowledge of techniques and resources.

This experience gives me a unique advantage: I not only design, but I also understand the technical and material processes necessary to bring ideas to reality effectively. From material selection to final finishes, I can anticipate challenges and ensure high-quality results.

If you are looking for someone who combines creativity, technique, and a comprehensive vision to take your graphic project from start to finish, I am here to help you!

Languages

Spanish
Native or bilingual
English
Fluent

Workplace preferences

Remote only

Primarily works remotely

KAS
Summer campaign for KAS / PEPSI. PS21 Agency
April 2024 - May 2024 (1 month)
Madrid, Spain
The project, by the agency PS21 for KAS, a soft drink brand of PepsiCo, appeals to the nostalgia of the millennial audience to keep KAS top of mind among the adult target who were born and raised in the north. KAS, with its orange and lemon flavors, has been part of family gatherings and local festivals for decades. The campaign, in addition to arousing interest in this emotional connection and link with the north, reaffirms the brand's commitment to its origins. The company will go beyond screens to support local orchestras and keep alive the festive spirit of northern 'verbenas'. Identification: They show us traditions that anyone from the north and of the millennial generation will likely associate with their childhood or youth. Series of illustrations for Retail accompanying the promotion of the orchestras sponsored by the brand.
WINE52
Illustrations and label design for the WINE52 Gourmet Club
WINE AND SPIRITS
January 2025 - January 2025
Illustration and design for the labels of the special edition of Condado Viejo wine from the Avelino Vegas winery for the Wine 52 Gourmet Club.
Illustration Procreate Adobe Illustrator Adobe Photoshop Adobe InDesign
Proyecto Impresas
Illustrations for Impresas magazine
CULTURE
November 2024 - November 2024 (1 month)
Series of Illustrations for the magazine created by the inmates of Module 18 of the Picassent prison, coordinated by the social project Impresas.