Patricia Adam

I help B2C brands profitably grow their paid acquisition while maintaining control over CAC, creative quality, and brand positioning. I have a proven track record managing over €1M in annual ad spend and optimizing full-funnel strategies.

For over 5 years, I worked as a Performance Marketing Manager at an international marketplace with over 15 million users, present in 20 countries across Europe, Asia, North America, and LATAM. There, I managed paid acquisition on Meta, TikTok, and Snapchat, optimizing campaigns in 10 markets to achieve CPA, ROAS, and LTV goals.

I am a hands-on profile: I build, launch, test, optimize, and scale campaigns directly within the ad platforms.

My expertise:

• Developing paid social while protecting CPA

• Structured creative testing frameworks

• Multi-market localization and adaptation

• Budget allocation and pacing by country

• Funnel optimization and landing page testing

How I work:

• Full-funnel paid social strategy (Meta, TikTok, Snapchat)

• Creative strategy & UGC frameworks

• Structured A/B testing (creative, audiences, landing pages)

• Budget forecasting and pacing

• Close collaboration with founders, product, and creative teams

My PR & Communications background gives me a real edge in messaging and creative angles. For me, paid social is both a data and creative discipline.

Tools: Meta Ads Manager, TikTok Ads, Snapchat Ads, GA4, GTM, Supermetrics, Qlik, Canva, CapCut, AI creative tools (ChatGPT, Midjourney, Nextify, ElevenLabs)

Languages: Native Spanish | Fluent French | Fluent English

If you're looking for a senior who can think strategically and execute concretely across multiple markets, I'd be delighted to discuss how I can support your growth.