Patrice S.

In-depth research and analysis of clients, market, and competitors to gain a thorough understanding of the target audience and a precise grasp of the market's sophistication level.

Ideation and transformation of client, market, and competitor insights into a paid social creative strategy broken down by formats, concepts, and marketing angles.

Research and formulation of advertising angles, hooks, taglines, and creative concepts tailored to platforms, audience segments, and client performance objectives.

Briefing and managing ad production with the creative team, production agency, and UGC creators.

Monitoring and analyzing KPIs to identify factors that favor or hinder ad performance, inform iterations, and maximize campaign effectiveness.

Definition of the brand platform: mission, vision, values, positioning, tone of voice, key messages, and visual identity to ensure strong consistency across all communication channels.

Development of content strategy and editorial pillars, contributing to the marketing strategy and the creation of sales funnels.

Conception and writing of multichannel content: articles, social media posts, stories, email sequences, newsletters, VSL scripts, landing pages, and brand content adapted to business objectives.

Construction and management of the editorial calendar in collaboration with the CMO and Social Media Manager.

Analysis of content performance to identify the most engaging formats, messages, and angles, inform editorial optimizations, and enhance brand impact and awareness.

Creation, structuring, and complete optimization of an e-commerce ecosystem on Shopify, from site architecture to improving the purchasing journey.

Conception, launch, and management of Social Ads campaigns on Meta, Google, and TikTok, aligned with acquisition, conversion, and profitability objectives.

Monitoring and analysis of KPIs (ROAS, CPA, CTR, conversion rate) to identify performance or underperformance factors and continuously optimize campaigns.

Production of conversion-oriented advertising creatives: hooks, scripts, visuals, storytelling, and marketing angles adapted to platforms and audiences.

Structuring of personas and data analysis via Google Analytics, Meta Ads Manager, and Hotjar to better understand user behavior and inform marketing optimizations.