Freelancer profile translated to English.
Back to original languageAbout Patrice
With over 20 years of experience as a Managing Director in large groups and SMEs, I master the methodology for developing a company's strategy.
With the experience of building the Carglass brand, I am the father of its Punch line and the development of the brand in France. I can support a brand in building its operational communication strategy on B to B, B to C markets, both offline and online.
Online: I know how to develop a content and natural SEO referencing strategy, but also SEA in awareness or acquisition on social networks, the affinity strategy. I have recently worked for two clients: the AYOR site and the 123 Pare-brise site.
Offline: more than 10 years of media buying experience in radio + TV
Experience in digital marketing from identifying personas to creating scenarios, the transformation funnel, and user experience.
Construction and implementation of call centers with the software tools necessary for tracking records and dashboarding.
I have led change on several occasions and in particular implemented turnaround strategies in the Randstad group where I had to move from a specialty strategy to a generalist one by reorganizing the networks and the commercial strategy of the company.
I have managed projects to implement sales software, including sales force, but I also had the experience of launching new products and the packaging surrounding them on the DIY and GSB market.
I am also a certified professional coach, individual or team. I have carried out several executive coaching missions (resolutive or progressive) and facilitated seminars for management committees to help them formalize their strategic vision and decline their vision.
I have obtained the capacity of independent director, allowing me to sit on the board of directors of companies.
English
Fluent
French
Native or bilingual
Can work on-site
Lyon (up to 50km), Paris (up to 10km), Bordeaux (up to 10km), Lille (up to 10km), Nice (up to 10km)
Experience
- allomCEO FounderMay 2021 - Today (5 years and 1 month)Lyon, FranceWith experience as a CEO in various sectors, I created Allom, a coaching and mentoring platform that aims to support or advise professionals online.
- Groupe AYORGeneral ManagerJune 2015 - May 2021 (5 years and 11 months)Management, animation and management of a company that designs, develops and distributes its products. Marketing through a specialized sales force and a merchant site. Distribution from our own logistics base. In the specialized market of plumbing, water treatment, hydrotherapy, sanitary and heating.
- Martin Belaysoud ExpansionDeputy General Manager of the TEREVA subsidiaryJune 2014 - May 2015 (11 months)01000 Bourg-en-Bresse, FranceHierarchically attached to the CEO of the group. Member of the Management Committee of the group Directs, organizes and leads the Management Committee of the subsidiary (€270 million), 1200 employees. 100 stores, 5 logistics platforms, a merchant site
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Education
- Objectif conseil d'administration, Executive educationemlyon business school2021Objectif conseil d'administration, Executive education
- Master 2 (M2), Coaching et développement professionnelIAE Bordeaux2019Master 2 (M2), Coaching et développement professionnel