Freelancer profile translated to English.

Description

Holder of a MASTER's degree in Economics, I have extensive experience as a senior executive.

Experience in managing commercial business units for major international brands or leading SMEs recently.

☞ I am also an entrepreneur.

I created my consulting firm and have supported clients in the construction and services sectors.

I was a partner in a start-up, a marketplace for training, coaching, and consulting that helps companies improve their skills.

◉ I wish to support you in the following areas

(possibility of part-time, or transition management for long periods):

☑︎ Business strategy, development strategy, diversification

☑︎ Budget construction, margin development

☑︎ Business plan construction

☑︎ Definition and writing of commercial and marketing policy

☑︎ Assistance with commercial negotiations with mass retail or B2B

☑︎ Business development

☑︎ Marketing plan construction, pricing construction

☑︎ Management support

☑︎ HR support (employment contract, job description, evaluation documents, professional interviews, GPEC, skills sheets, skills development needs)

☑︎ Change management support

☑︎ Organizational efficiency

☑︎ Scenario studies, commercial and marketing audits, and economic modeling

☑︎ Internal and external communication, media plan, press relations

▶︎ My ambition: to provide you with solutions that you cannot access due to lack of time or expertise in a particular area, to support you in the development of your company without mobilizing too many resources in your SME, to free up your time, to take over from you during your holidays.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Rennes (up to 50km), Paris (up to 10km), Nantes (up to 10km)

SensCap.
Founding Partner
RETAIL (LARGE RETAILERS)
October 2023 - Today (2 years and 10 months)
Rennes, France
25 years of executive experience in international groups, very hands-on and close to operational issues.
I support you in defining and managing your strategy, as well as in its implementation and operational deployment.

Business introduction, commercial negotiation, contract negotiation, support in writing commercial and marketing strategy, organizational strategy, brand development, support, brand marketing, strategic planning, project management.
Contract Management Commercial contract review Commercial negotiation in mass retail Business Introduction Budget Management
SAS Beelearn
General Manager
EDUCATION AND E-LEARNING
March 2022 - September 2023 (1 year and 7 months)
Rennes, France
I am a partner in this company where I developed the strategy, business model, customer journeys, UI, content, editorial line, and customer acquisition strategy.
Business Plan Business Strategy Marketing Strategy
KARCHER SAS
Marketing, Communication and Product Director
RETAIL (LARGE RETAILERS)
December 2020 - June 2022 (1 year and 6 months)
Bonneuil-sur-Marne, France
In charge of marketing for the subsidiary, €300 million, 500 people, corporate, products (Professional and Consumer), internal and external communication. Management of a team of 30 people. Member of the management committee.
Business Strategy promotional strategy E-commerce Strategy