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Paskaline MonlouisPM

Paskaline Monlouis

Business Model Architect

€1,250/day
Paris, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Paskaline

Are you an entrepreneur or SME leader who feels your business lacks clarity, structure, and guidance? Do you make many decisions in haste, have shaky or ineffective marketing, and struggle to prioritize what will truly grow your business?

I help entrepreneurs and leaders who want to regain control of their business, clarify their business model, structure their marketing strategy, and establish a clear strategic framework to support coherent and controlled growth.

What I do specifically for you:
My role is not to execute or produce isolated operational deliverables.
I help you address the problem at its root: understand what's blocking progress, structure your priorities, and implement clear guidance before taking any action.

Most of my clients initially come for:
- a lack of visibility or positioning
- ineffective marketing strategy
- an incoherent website or communication

My work consists of establishing the strategic framework that then makes these subjects clear and effective.

My approach (what sets me apart)
I work in strategic consulting, through short and intensive missions, combining:
- structured work sessions
- clear and actionable strategic recommendations

This approach allows for quickly getting to the heart of the matter, avoiding dispersion, and saving time on structuring decisions.

Types of projects and deliverables
I intervene in particular on:
- clarification and optimization of the business model
- definition of the value proposition
- structuring of strategic priorities
- framing of growth management
- brand platform and global marketing strategy
- diagnosis of the entrepreneurial operating model (KEYS method)

Each mission begins with a strategic session to validate the alignment between your needs, your level of commitment, and my approach.
  • French

    Native or bilingual

  • English

    Fluent

  • Portuguese

    Basic

  • Spanish

    Basic

Can work on-site
Paris (up to 50km)

Experience

  • Indépendante
    Strategy Consultant, Business Model Expert
    CONSULTING AND AUDITS
    January 2020 - Today (6 years and 5 months)
    Paris, France
    For several years, I have been supporting entrepreneurs in key phases of their development, when growth, often built on opportunities, begins to create complexity, dispersion, and a loss of strategic clarity.

    My expertise is structured around three main areas.
    First, strategic support for entrepreneurs, to help them take a step back, clarify their priorities, and manage their activity with more coherence and serenity. I intervene in vision, strategic trade-offs, and business structuring.

    Second, business model auditing and consulting, where I deeply analyze the economic model, the offer, the organization, and the growth levers to realign the business model and secure controlled and sustainable growth.

    Finally, I lead entrepreneurship seminars in Business Schools, focusing on the business model, project structuring, and understanding the real challenges of growth, in connection with the field realities of leaders and companies.

    As a Business Model Architect, my goal is to redesign the business architecture so that it supports performance without exhausting the leader.
    Business Strategy Business Model Corporate Identity Branding Training
  • Prières 100% Business
    Founder & Director
    CIVIC AND SOCIAL ORGANIZATIONS
    January 2019 - Today (7 years and 5 months)
    • Self-publishing a successful book
    • Organization of the annual International Congress
    • Pedagogical director of the Business School
    • Team management (graphic designers, community managers, copywriters, assistants, video editors)
  • Jool International
    VP Marketing & Sales
    January 2021 - January 2022 (1 year)
    Côte d'Ivoire
    • Structuring of the marketing & sales department
    • Recruitment & team management
    • Definition of the global sales strategy, lead generation, content & SEO

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Education

  • Master II Management
    Sup de Pub Paris
    Master II Management
  • Master I Marketing Strategy
    Sup de Pub Paris
    Master I Stratégie Marketing

Skill set

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