Pascal Vugts

On a professional level, I juggle the fields of concept / copy / creation and brand positioning. Work that sparkles and shines at the intersection of strategy, concept development, and its creative rollout. Experienced in advertising, communication, and concepts with a strong creative hook. Broadly developed, and therefore broadly deployable.

I have done this for, among others, the Red Cross, Luxaflex, ALDI, Chiquita, Zijerveld, Darling Ingredients, Oribi, AwardNL, and various art and cultural institutions. For organizations in food, youth, social, profit, and non-profit sectors. The list is, of course, much longer.

Raised on a diet of For Him Magazine (FHM) and Gamekings, molded by storytelling with a sharp eye on the target audience, honed by marketing & communication agencies. I made the skateboard documentary 'KICK/PUSH' (2022, ****), wrote the coffee table book 'This Is My Church', acted in 'No Man's Land' (Netflix), and compiled the wild adventures of 100 foreign press trips into 'Pers, Drugs & Rock 'n Roll'; a jaw-dropping spectacle still awaiting a publisher. I occasionally write blogs for, among others, hoemannendenken.nl.

As a creative person, I have been partly shaped by the skateboard and band scene.