Freelancer profile translated to English.

Description

For over 20 years, I have been designing creative directions for demanding brands, in the automotive, luxury, and beauty sectors, including 10 years in Tokyo where I worked on international campaigns from conception to production.

As a freelance Creative Director, I am involved at all stages: concept definition, art direction, creative team management, and supervision until delivery. I understand the pace of agencies and the expectations of premium clients.

What I can do for you:

Creative direction · Visual identity & brand design · Photo & video art direction · Brand launch · Strategic creative consulting

Sectors: Automotive · Luxury & Fashion · Beauty · Advertising Agencies

pascalviout.com

Industry field of expertise

Languages

French
Native or bilingual
English
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 10km), Lyon (up to 10km), Marseille (up to 10km), Bordeaux (up to 10km), Lille (up to 10km)

Freelance
CREATIVE DIRECTOR
January 2016 - Today (10 years and 5 months)
Based in between Paris and Tokyo. We craft distinctive creative concepts and visual narratives that elevate brands.

Clients included:
Lamborghini - Armani - L’oréal - Shiseido - Renault - Dilecta - Adidas - Citroën - Audi - Rolland Garros - Lesca lunetiers - R&C
Adobe Creative Suite Art Direction Branding & Identity Advertising film Concept
PUBLICIS
CREATIVE DIRECTOR
January 2022 - November 2025 (3 years and 10 months)
Tokyo, Japan
Lead the creation of highly engaging crafted campaigns across offline and online platforms. Collaborate closely with strategists, social teams, and global marketing partners across regions to ensure alignment and impact. Guide and inspire a team of art directors, copvywriters, and designers to deliver consistently premium, creative, and high-quality work that strengthens brand presence and drives cultural relevance.

Iqos - Nissan - Infiniti - Nikka whisky
HAKUHODO JAPAN
CREATIVE & ART DIRECTION
January 2018 - January 2021 (3 years)
Tokyo, Japan
Create and develop strong creative concepts for our clients and their markets. Inspire and direct campaigns from concept to execution.

Clients included:
Sony - Toshiba - Mitsubishi