Freelancer profile translated to English.

Description

After 25 years of experience in digital, including 21 years in the digital marketing management of an e-commerce group, I support SMEs that want to structure and accelerate their digital presence, without hiring a full-time management position.

360° digital strategy, SEO/SEA, IT project management, team management, business intelligence, marketplace management: field experience acquired across all channels, through more than two decades of digital evolution.

Two ways to work together: an Express Digital Audit (comprehensive diagnosis delivered in 5 days) to identify your priorities, or a Fractional CMO support over time to implement them.

Certified Google Ads and Google Digital Marketing.

Industry field of expertise

Languages

French
Native or bilingual
German
Native or bilingual
English
Fluent

Workplace preferences

Remote only

Primarily works remotely

Procado
Marketing and Digital Manager
January 2023 - January 2025 (2 years)
E-commerce for home fragrance products. Management of a dedicated communication and marketing team. Multi-site retail marketing: management and optimization of strategies for several points of sale.
GIS
Digital Marketing Manager
E-COMMERCE
April 2001 - February 2022 (20 years and 10 months)
Management of a dedicated marketing and communication team. E-marketing, Digital Content & Social Media Management. Development and implementation of digital strategies. Website creation. Creation, Structuring, Optimization & Animation of web partnerships. Implementation of contests. E-reputation monitoring. Cross-social media. User support. Copywriting optimized for the web: Drafting press releases, news, newsletters... Information monitoring, analysis and synthesis of high-value information. Management of sales on the main Marketplaces in the market.
Freelance
Print Designer/Copywriter
January 1998 - January 2001 (3 years)
•Creation of original and impactful content for advertising campaigns
•Adaptation of tone and style of messages according to platforms and target audiences
•In-depth research to produce informative and attractive content
•End-to-end content project management, from conception to publication