Freelancer profile translated to English.

Description

You run a B2B service company. You have real expertise, but your digital presence doesn't reflect it, or your brand isn't highlighted. You want to build a marketing system that works and differentiates you.

But you have neither the time nor the resources to hire a marketing specialist combined with an experienced designer.

That's exactly where I come in.

I am your outsourced marketing partner: I take care of your digital strategy and its execution, continuously, with a single point of contact who manages everything.

**What I do concretely for you**:

Audit and digital strategy · Website redesign and creation (WordPress) · Technical and editorial SEO · Copywriting and content · CRM management (HubSpot) · Web Analytics (GTM, GA4) · UX/UI and design of marketing/sales materials · Conversational agents and AI · Automation

**What sets me apart**:

25 years of experience at the crossroads of customer relations, training, and digital. I don't come from pure marketing but from operational performance. I learn your business, I understand what your customers want, and I know how to build the tools and materials to convince them.

I have supported B2B service companies in various sectors: tech/SaaS, BPO, legal, HR, training. My clients appreciate my ability to cover the entire chain, from strategic vision to the online site, without them having to manage ten different providers.

Are you the owner of a B2B service VSE or SME and want to make your digital presence a timeless commercial asset?

One conversation is enough to find out if I can help you.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Remote only

Primarily works remotely

Luvayan
Web Consultant | Digital Strategy (UX/SEO)
CONSULTING AND AUDITS
January 2021 - Today (5 years and 5 months)
Casablanca, Morocco
Co-founder of Luvayan, a micro web agency dedicated to the strategic and operational support of VSEs/SMEs in their digital transformation.

Support for Sales/Marketing, Product (UX/UI), and Communication teams
AI Agents: creation of a set of agents to automate marketing operations
Audit and Strategy: competitive benchmarking, design of complete web strategies (positioning, SEO, hot/cold content) to structure online presence and lead generation.
SEO: keyword research and Topic Cluster definition, management of service providers/writers, article integration and optimization, position tracking and recommendations. Technical audits, fixes, and optimization. URL hack treatment.
CRM Management (Hubspot): user administration, optimization of company/contact lists and forms, lead management, dashboard creation, workflows.
Web Analytics: GTM, GA, GSC integration. UTM parameters. MQL/SQL reporting.
Website and Landing Page Design/Redesign: market/audience analysis, copywriting, wireframing, design, and development (Figma/WordPress).
Conversational Agents: configuration, writing interaction messages, workflow construction (Landbot/Typebot). Marketing workflow automation via Claude Code.
Web Administration: domain name, DNS, and hosting management. Installation, migration, security, and management of multiple WordPress sites.
Presentation Materials (PowerPoint): design of a sales library (response decks for tenders, presentations), design of training and marketing materials. Over 500 presentations to my credit.
SEO Wordpress Hubspot Figma AI Agent Design
Support Client et Consulting
Senior Consultant | Digital Strategy and UX/UI
CONSULTING AND AUDITS
January 2017 - January 2021 (4 years)
Casablanca, Morocco
Managed a dual consulting activity, simultaneously handling E-Learning engineering missions (for a major insurance company) and digital marketing consulting for B2B SMEs and ETIs.

Web and Branding: execution of web projects, including logo design, visual identity, positioning and copywriting, UI design and development (WordPress), Analytics configuration (GTM, GA, GSC)
UX/UI Design: creation of a complete Design System and prototyping (Figma) for a B2B SaaS software suite, including training and support for a dedicated UX/UI designer
Print/Display Material Design: posters, roll-ups, training materials, sales presentations, and collateral materials.
Figma UI/UX Designer Branding Change Management Web Marketing Strategy
b2s
Training Director Morocco
CONSULTING AND AUDITS
January 2013 - January 2017 (4 years)
Casablanca, Morocco
Training Best Practices: inter-site audits and harmonization
Manager Onboarding Programs: development and improvement
Continuous Improvement of Operational Performance: diagnosis, implementation, and management of action plans for customer activities
Group Intranet: design, development, and management
Training Evaluation System: industrialization and valorization of its impacts on customer KPI progression
Tutoring Management (new employee production unit): industrialization and valorization of results with clients
Developing engagement in training through gamification, visual communication, and customized workshops.
Change Management Training Customer Experience Team Management Customer Relations