Freelancer profile translated to English.

Description

You run a B2B service company. You have real expertise, but your digital presence doesn't reflect it well, or your brand isn't showcased. You want to build a marketing system that works and sets you apart.

But you don't have the time or resources to hire a marketing specialist combined with an experienced designer.

That's exactly where I come in.

I'm your outsourced marketing partner: I take care of your digital strategy and its execution, continuously, with a single point of contact managing everything.

**What I do specifically for you**:

Digital Audit and Strategy · Website Redesign and Creation (WordPress) · Technical and Editorial SEO · Copywriting and Content · CRM Management (HubSpot) · Web Analytics (GTM, GA4) · UX/UI and Design of Marketing/Sales Materials · Conversational Agents and AI · Automation

**What sets me apart**:

25 years of experience at the intersection of customer relations, training, and digital. I don't come from a pure marketing background but from operational performance. I learn your business, I understand what your clients want, and I know how to build the tools and materials to convince them.

I've supported B2B service companies in various sectors: tech/SaaS, BPO, legal, HR, training. My clients appreciate my ability to cover the entire chain, from strategic vision to the live website, without them having to manage ten different providers.

Are you the owner of a B2B service VSE or SME and want to make your digital presence a future-proof commercial asset?

One conversation is enough to see if I can help you.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Remote only

Primarily works remotely

Luvayan
Web Consultant | Digital Strategy (UX/SEO)
CONSULTING AND AUDITS
January 2021 - Today (5 years and 7 months)
Casablanca, Morocco
Co-founder of Luvayan, a micro web agency dedicated to the strategic and operational support of VSEs/SMEs in their digital transformation.

Support for Sales/Marketing, Product (UX/UI), and Communication teams
AI Agents: creation of a set of agents to automate marketing operations
Audit and Strategy: competitive benchmarking, design of comprehensive web strategies (positioning, SEO, hot/cold content) to structure online presence and lead generation.
SEO: keyword research and Topic Cluster definition, management of service providers/writers, article integration and optimization, position tracking and recommendations. Technical audits, fixes, and optimization. URL hack treatment.
CRM Management (Hubspot): user administration, optimization of company/contact lists and forms, lead management, dashboard creation, workflows.
Web Analytics: GTM, GA, GSC integration. UTM parameters. MQL/SQL reporting.
Website and Landing Page Design/Redesigns: market/audience analysis, copywriting, wireframing, design, and development (Figma/WordPress).
Conversational Agents: configuration, writing interaction messages, workflow construction (Landbot/Typebot). Marketing workflow automation via Claude Code.
Web Administration: domain name management, DNS, and hosting. Installation, migration, security, and management of multiple WordPress sites.
Presentation Materials (PowerPoint): design of a sales library (response decks for tenders, presentations), design of training and marketing materials. Over 500 presentations to my credit.
Information/Competitive Intelligence: RSS feed management, alerts, and mention tracking.
SEO WordPress HubSpot Figma AI Agent Design
Support Client et Consulting
Senior Consultant | Digital Strategy and UX/UI
CONSULTING AND AUDITS
January 2017 - January 2021 (4 years)
Casablanca, Morocco
Managed a dual consulting activity, simultaneously handling E-Learning engineering missions (for a major insurance client) and digital marketing consulting for B2B SMEs and ETIs.

Web and Branding: execution of web projects, including logo design, visual identity, positioning, and copywriting, UI design, and development (WordPress), Analytics configuration (GTM, GA, GSC).
UX/UI Design: creation of a complete Design System and prototyping (Figma) for a B2B SaaS software suite, including training and support for a dedicated UX/UI designer.
Print/Display Material Design: posters, roll-ups, training materials, sales presentations, and collateral materials.
Figma UI/UX Designer Branding Change Management Web Marketing Strategy
b2s
Training Director Morocco
CONSULTING AND AUDITS
January 2013 - January 2017 (4 years)
Casablanca, Morocco
Training Best Practices: inter-site audits and harmonization
Manager Onboarding Programs: development and improvement
Continuous Improvement of Operational Performance: diagnosis, implementation, and management of action plans for customer activities
Group Intranet: design, development, and management
Training Evaluation System: industrialization and demonstration of its impact on client KPI progression
Tutoring Management (new employee production floor): industrialization and demonstration of results to clients
Development of engagement in training through gamification, visual communication, and tailored workshops.
Change Management Training Customer Experience Team Management Customer Relations