Pascal Rivière

DESIGNER⎪CREATIVE CONSULTANT FOR PREMIUM BRANDS

After several years as an agency creative director, I chose to work independently to support brands with greater proximity, coherence, and strategic commitment.

MY AREAS OF EXPERTISE:

• BRAND TERRITORY & POSITIONING

Defining a clear framework structuring the brand's identity and uniqueness.

• STORYTELLING & NARRATION

Building a coherent narrative that gives meaning to the product and its universe.

• VISUAL IDENTITY & PACKAGING

Translating the territory into a distinctive graphic and material expression.

• VOLUME DESIGN

Designing bottles and objects where proportions, materials, and functionality contribute to the identity.

• BRAND DEPLOYMENT & EXPERIENCE

Ensuring coherence across supports, rituals, and systems to extend the territory into usage.

PREFERRED SECTORS OF INTERVENTION:

WINE & SPIRITS, BEAUTY, PERFUMES, FINE FOOD.

Environments where identity, know-how, and perceived quality structure brand value.

MY CONTRIBUTION:

• A strategic reading of design

• A global vision, from reflection to formal translation

• Constant attention to coherence and sustainability

CREATIVE DIRECTOR

I had the opportunity to join a new agency as creative director, with the mission of laying the creative foundations and building a strong, differentiating, and coherent vision for brands.

My role involved managing creative projects – from strategy to production – in close collaboration with internal teams, clients, and a network of external talents.

KEY PROJECTS:

• WINE & SPIRITS:

Supporting major houses like RÉMY MARTIN, MARTELL, ABSOLUT VODKA, PERRIER-JOUËT, HENRIOT, ESCUDO ROJO, MOUTON CADET, etc., with in-depth work on identity, packaging, limited editions, and retail activations.

• PERFUME & BEAUTY:

Artistic direction for brands such as MERCEDES-BENZ PARFUMS, ESCADA, GUERLAIN, LANCÔME, RALPH LAUREN FRAGRANCES, GIVENCHY, etc., with particular attention to the sensory universe, key visuals, product creation, and staging.

KEY MISSIONS:

• Defining the agency's creative direction, in line with each brand's challenges.

• Managing creative teams and coordinating with strategy departments.

• Presenting and arguing creative concepts to clients.

• Supervising the visual, conceptual, and narrative quality of deliverables.

This role allowed me to strengthen my knowledge of luxury codes, express my creative vision on internationally renowned brands, and contribute to demanding projects where every detail tells a story.

DESIGNER ❯ ARTISTIC DIRECTOR ❯ CREATIVE DIRECTOR

I had the chance to build nearly 20 years of career at QSLD Paris, a design agency specializing in premium packaging for the WINE & SPIRITS and PERFUMERY & COSMETICS sectors.

Starting as a designer, I gradually progressed to the position of creative director, contributing to the agency's growth and establishing its creative signature.

As creative director, I participated in defining and steering the agency's creative vision, from strategic thinking to execution. My role involved art direction, developing brand-adapted concepts, and close collaboration with teams, clients, and partners.

KEY PROJECTS:

• WINE & SPIRITS:

Artistic direction and packaging development for iconic brands such as HENNESSY, MOËT & CHANDON, RUINART, BELVEDERE VODKA, CÎROC, VEUVE CLICQUOT, JOHNNIE WALKER, with particular attention to innovation, excellence in finishes, limited editions, and enhancing each house's heritage.

• PERFUME & BEAUTY:

Creation of sensory universes and packaging concepts for LACOSTE, ESCADA, HUGO BOSS, ARMANI, ROGER & GALLET, CHOPARD, with in-depth work on product design, key visuals, gift sets, and product staging.

KEY MISSIONS:

• Contributing to the definition of the agency's and projects' creative direction.

• Managing creative teams and mentoring young talents.

• Presenting concepts and strategic client relations.

• Supervising the visual, conceptual, and narrative quality of deliverables.

This experience allowed me to fully express my vision of design in the luxury world, refine my ability to combine strategy, aesthetics, and innovation, and bring iconic projects to life for brands.