Pascal Picard

Design of the collection plan for the group's 9 physical points of sale and the online store - Product development (manufacturer sourcing, preparation of briefs, negotiation of prices and deadlines, validation of BAT, monitoring of production and deliveries, etc.) - Selection of new products (identification of trends, trade shows, shopping, monitoring) - Creation of collaborations with brands - Sales analysis and margin management - Stock monitoring - Merchandising - Management of associated communication (press release and social media) - Management of the online store (updates, product uploads, SEO, order tracking, monitoring of malfunctions and improvements, interface with the Prestashop certified development agency, etc.)

Artistic direction - Guarantor of the ergonomics and visual consistency of the site - Production management of photo shoots - Interface with service providers - E-Merchandising - Development of commercial and web marketing strategy - Community management - Monitoring and analysis of activity - Budget management - Purchasing of Men's and Women's collections - Monitoring of designers.

Artistic direction - Guarantor of the visual consistency of the site - Definition of creative directions in agreement with the brands, the commercial direction and the marketing direction - Photo production direction - Castings and fittings - Briefing of shooting, motion design, web design and post-production teams - Implementation of processes - Quality monitoring - Budget and deadline management - Management - Recruitment.