Freelancer profile translated to English.

Description

15 years of experience in e-commerce & digital strategy – Prestashop & digital marketing expert

For over 15 years, I have been assisting my clients in the creation, redesign, and optimization of their e-commerce sites, primarily using Prestashop.

I manage the entire process:

✔️ Technical and functional integration

✔️ Custom development (TPL, CSS, modules, overrides)

✔️ UX/UI adjustments tailored to each project

My Approach

➡️ Rigorous and transparent: I always explain what I propose and remain clear about the limitations of each project.

➡️ Artisanal and precise: each site is custom-designed, without imposed generic solutions.

➡️ Human and partner-oriented: I integrate as a true ally to your teams, whether for a complete project or targeted optimization.

Strategic Support

Beyond integration, I help my clients to:

✔️ Structure their offer and sitemap

✔️ Develop their brand messaging and storytelling

✔️ Build clear and effective user journeys

Expertise

✅ Prestashop and custom e-commerce solution expert

✅ Ability to work independently or in coordination with other operational experts and integrators (DA, SEO, SEA, ...)

✅ Focused on performance, readability, and customer experience

Languages

French
Native or bilingual
Spanish
Conversational
English
Fluent

Workplace preferences

Can work on-site

Toulouse (up to 50km), Bordeaux (up to 100km), Toulouse (up to 100km), Bayonne (up to 100km), Auch (up to 100km)

Pascal Passoni - Freelance
Freelance
E-COMMERCE
September 2015 - Today (10 years and 8 months)
Paris, France
- Web project management
- E-commerce site integration support
- E-commerce & digital marketing consulting, strategy, and operational support
- Prestashop expertise
- Google Tag Manager expertise

Some project references:
MOLOO (ongoing): www.moloo.fr (B2C e-commerce - digital and web marketing strategy) - Complete Prestashop site redesign - Furniture and interior decoration

LMI & FOX: www.lmifox.com (B2C e-commerce - digital and web marketing strategy) - Migration and complete redesign from Big Commerce > Prestashop - French boomerang and frisbee manufacturers

PPG-PARTS: www.ppg-parts.com (B2C e-commerce - US (Miami) / digital and web marketing strategy) - Specialist in paramotor parts and equipment

Satenco: www.satenco.com (B2C e-commerce / digital and web marketing strategy) - Accessories and equipment for camper vans & homes

Axoreo: www.axoreo.com (B2C & B2B e-commerce / digital and web marketing strategy) - cycling

Délit d'Initié(e)s: www.delitdinitiees-store.com (B2C e-commerce / digital and web marketing strategy) - fashion & lifestyle concept store

Seasons Store: www.seasons-store.com (B2C e-commerce / digital and web marketing strategy) - fashion

Shabada: www.shabadabijoux.com (B2C & B2B e-commerce / digital and web marketing strategy) - jewelry

Cafés Di-Costanzo: pro.cafesdicostanzo.com (brand site for hospitality and corporate clients) & www.cafesdicostanzo.com (B2C e-commerce / digital and web marketing strategy) - artisan roaster

Pélitool: www.pelitool.com (B2C & B2B e-commerce / web marketing) - B2B signage specialists

Mecafly: www.mecafly.com (B2C e-commerce) - paramotors

Ô Tendances: www.otendances.fr (B2C e-commerce/ web marketing) - concept store

MCFLY Watches: www.mcflywatches.com (B2C & B2B e-commerce / web marketing) - watches

Rugby sHop: www.rugbyshop.com (strategy / web marketing) - Rugby

CHU Toulouse: data & analysis
Gestion de projet web E-commerce Prestashop Stratégie webmarketing Wordpress
indépendant
E-Commerce / E-Marketing Consulting and Support, AMOA
E-COMMERCE
July 2014 - Today (11 years and 11 months)
Toulouse, France
E-Commerce Consulting and Support
AMOA: Management of your e-commerce projects

E-Marketing Consulting and Support

Courses and training: professional lecturer at IAE - Business Management School (University François-Rabelais of Tours)
AMOA Stratégie webmarketing E-commerce
Rugby sHop
E-Commerce / E-Marketing Manager
RETAIL (SMALL BUSINESS)
December 2009 - July 2014 (4 years and 7 months)
Toulouse, France
MANAGEMENT
Management of the Web department and e-commerce activity

E-MARKETING / E-COMMERCE
* Internet Product Manager
* Traffic and performance indicator analysis, site statistics
* Implementation, statistical monitoring, and optimization of e-marketing campaigns: email marketing, retargeting, SEM (SEO, SEA), SMO, affiliate marketing, partnerships.
* Development of brand visibility on social networks.
* Competitive & technological watch.

E-COMMERCE PROJECT MANAGEMENT
Steering and monitoring developments for the complete redesign of the e-commerce platform (migration to Magento solution).
Specification of functional and technical requirements for coupling the Magento platform with the company's ERP.
Stratégie webmarketing Gestion de projet web Management d'équipe E-commerce

Check out Pascal's experience

Former user and 4 other people have recommended Pascal

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Professional Bachelor's Degree in Internet Application Technical Management
University of Social Sciences (Toulouse I)
2006
Gestion de projet web / développement web
Master 1 in Management Science specializing in Marketing
Institute of Business Administration - Toulouse
2005
e-marketing

Check out Pascal's education

Pascal Passoni

Prestashop E-commerce Integrator & Developer

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